No. 1 (97) (2020): Scientific Bulletin of Poltava University of Economics and Trade. A series of “Economic Sciences”

ECONOMICS AND MANAGEMENT OF NATIONAL ECONOMY

O. Bochko, N. Rozhko
PRICE AS THE PRINCIPAL FACTOR OF CLUSTER ANALYSIS OF FRUIT AND VEGETABLES MARKET

V. Orlov, A. Petrashevska, Y. Huihova, K. Maslova
THE ROLE OF TECHNOPARKS IN THE INNOVATIVE DEVELOPMENT OF THE REGIONS

ECONOMICS AND ENTERPRISE MANAGEMENT

L. Koval, N. Sarai
MODERN ASPECTS OF BUSINESS REPUTATION MANAGEMENT IN THE GOODS MARKET

А. Tkachenko, А. Tykha
INTRODUCING INNOVATION IS AN IMPORTANT TASK TODAY

M. Zos-Kior
MOTIVATIONAL ASPECTS OF MANAGEMENT OF ECOLOGICAL AND ECONOMIC POTENTIAL OF AGRICULTURAL ENTERPRISES

O. Hiluha, M. Nadeiko
THEORETICAL PRINCIPLES OF THE ENTERPRISE MANAGEMENT SOCIAL RESPONSIBILITY

FINANCE, BANKING AND INSURANCE

N. Levkovets
PREREQUISITES FOR BITCOIN IMPLEMENTATION IN UKRAINE’S ECONOMY

ECONOMY OF THE SERVICES SECTOR

V. Krasnomovets, N. Bosetska
ECOLOGIZATION OF RESTAURANT BUSINESS

D. Huz, N. Kusyk
METHODOLOGICAL ASPECTS OF ASSESSING THE CURRENT STRATEGY FOR THE ECONOMIC DEVELOPMENT OF TOURISM ENTERPRISES

N. Mikhailova, N. Rogova, S. Rybakova
HOTEL BUSINESS IN UKRAINE: PROBLEMS AND MAIN DEVELOPMENT TRENDS

MARKETING AND ENTREPRENEURSHIP

I. Deineha, O. Deineha
THE THEORETICAL BASIS FOR BUILDING A COMPLEX OF MARKETING COMMUNICATIONS OF HIGHER EDUCATION INSTITUTIONS

H. Shchuka, L. Halkiv
FORMATION OF RELATIONSHIP MARKETING IN THE TOURIST COMPLEX