THEORETICAL AND PRACTICAL ASPECTS IN IMPLEMENTATION OF THE GOALS OF SUSTAINABLE DEVELOPMENT IN THE FIELD OF RETAIL
Abstract
The goal of the article is to determine the essence, directions and features of ensuring sustainable development by companies in the retail trade industry in the world and in Ukraine. Methodology of research. The goal set in the article was achieved using the following research methods: observation, analysis, generalization and a systematic approach. Findings. The conducted research made it possible to find out the specifics and directions of implementation of sustainable development goals in the retail sector. It is noted that sustainable development is a priority of retail companies and most of them are focused on introducing changes into corporate activities necessary to achieve the planned result. A sound sustainability strategy has been identified to bring business benefits including competitive advantage, cost reduction, achieving superior levels of customer and employee retention, and the potential to realize new value. The main driving factors for increasing attention of retail companies regarding sustainable development goals have been characterized, and the problems they face in the process of their implementation have been identified. Expert recommendations for achieving progress in implementing sustainable development strategies by retail companies have been summarized. Practical value. The proposed recommendations are aimed at identifying new opportunities for increasing the efficiency and competitiveness of retail, taking into account the goals of sustainable development.
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