No. 2 (98) (2020): Scientific Bulletin of Poltava University of Economics and Trade. A series of “Economic Sciences”

ECONOMICS AND ENTERPRISE MANAGEMENT

O. Nestulya, N. Pedchenko
USE OF SWOT AND PEST ANALYSIS TO ACHIEVE STRATEGIC GUIDELINES FOR THE DEVELOPMENT OF THE INSTITUTION OF HIGHER

K. Verhal
ORGANIZATIONAL ASPECTS OF FORMATION OF INTEGRATED STRUCTURES IN TRADE

V. Lisitsa
TRENDS IN THE DEVELOPMENT OF RETAIL IN UKRAINE DURING THE COVID-19 PANDEMIC

ECONOMICS AND MANAGEMENT OF NATIONAL ECONOMY

L. Stepanova, O. Tuzhilkina
THE MAIN TENDENCIES OF CHANGES OF SOCIAL-LABOR RELATIONS IN UKRAINE IN THE PRESENT SOCIO-ECONOMIC CONDITIONS

A. Belia
THE ROLE OF THE PUBLIC IN THE PROCESS OF CONTROLLING THE USE OF AMALGAMATED HROMADAS

ECONOMY OF THE SERVICES SECTOR

G. Skliar, L. Drobysh
HAPPINESS AS THE OBJECT OF INTERDISCIPLINARY TOURISMOLOGICAL RESEARCHES IN POST-NONCLASSICAL PARADIGM

MARKETING AND ENTREPRENEURSHIP

V. Nekhay
MARKETING PLANNING OF ACTIVITIES AND LOGISTICS OF ENTERPRISES IN THE MARKET OF INDUSTRIAL GOODS

N. Karpenko, M. Ivannikova
NEUROMARKETING FOR SMALL BUSINESSES

N. Yalovega, A. Zakharenko-Seleznyova
APPLICATION OF MARKETING COMMUNICATION TECHNOLOGIES IN CODING INFORMATION