INTELLECTUALLY-ORIENTED MANAGEMENT OF ENTERPRISE DEVELOPMENT

Abstract

The purpose of the article is to clarify the essence of intellectually-oriented management of enterprise development, identify its key characteristics, and substantiate a conceptual approach to its formation under the conditions of economic intellectualization. Methodology of research. The research is based on the use of general scientific and special methods, including analysis and synthesis for examining existing approaches to enterprise development management, theoretical generalization for defining the conceptual foundations of intellectually-oriented management, a systemic approach for identifying its place within modern management paradigms, and logical modeling for developing a conceptual model of intellectually-oriented management of enterprise development. Findings. The study identifies the prerequisites for the formation of intellectually-oriented management, which are associated with the growing role of knowledge, digital transformation, and increasing complexity of the external environment. The essence of intellectually-oriented management of enterprise development is clarified, emphasizing its distinction from knowledge management, innovation management, and strategic management. The key features of this approach are determined, including the dominance of knowledge as a core resource, the analytical nature of decision-making, integration of information technologies, adaptability, innovation orientation, and integrative character. The system of principles underlying intellectually-oriented management is characterized, and a conceptual model is proposed, reflecting the interconnection between knowledge, management processes, and development outcomes, as well as the role of internal and external environments and feedback mechanisms. Practical value. The obtained results can be used to improve development management systems, particularly through the integration of knowledge, information resources, and analytical tools into decision-making processes, which enhances their validity, adaptability, and long-term effectiveness.