THE GENESIS OF APPROACHES TO MANAGING THE INNOVATIVE DEVELOPMENT OF TRADE ENTERPRISES
Abstract
Purpose. The article aims to conduct a systematized critical analysis of the scientific genesis of approaches to interpreting the concept of "innovative development of enterprises," to reveal the chronological logic of its definitional evolution, and to propose an original author's synthesis that overcomes the principal limitations of existing approaches. Research methodology. The study employs logical-historical analysis, systematic literature review, comparative definitional analysis of key scientific works, and scientific synthesis. Results. Key scientific approaches to the concept of "innovative development of enterprises" have been identified and critically analyzed. The evolutionary approach, rooted in the theory of "creative destruction" and "new combinations", treats enterprise development as a continuous process of replacing existing production combinations with new ones. The technological approach reduces innovative development to measurable R&D outputs – patents, new products, and process improvements. The resource-competence-based approach reframes the concept around the enterprise's capacity to reconfigure unique resources and dynamic capabilities in response to market and technological change. The systemic approach embeds enterprise innovation in the broader context of national and sectoral innovation systems, challenging the notion of the firm as an isolated innovator. The strategic approach integrates innovative development into the enterprise's strategy as a purposeful process of renewing competitive position. The value-oriented and digital approach defines innovative development as continuous digital business model transformation aimed at sustainable value creation for all stakeholders. The study identifies the prerequisites and prospects for the implementation of elements of these approaches by trade enterprises in Ukraine. Practical significance. The proposed systematization can be employed by researchers to substantiate their theoretical concepts and by managers in the process of managing the innovative development of trade enterprises.
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