APPLICATION OF MODERN CHANGE MANAGEMENT MODELS IN ENTERPRISES UNDER CONDITIONS OF INSTABILITY: CHALLENGES AND OPPORTUNITIES FOR BUSINESS

Abstract

The purpose of the article is to provide theoretical justification for the peculiarities of applying modern change management models in enterprises under conditions of instability and war. Methodology of research. The objective set in the article was achieved using the following research methods: logical generalization, analytics, and scientific abstraction. Findings. In modern organizational conditions, change management must be an adaptive, flexible, human-centered, and appropriately digitized process. The analysis identified the main competitive advantages that an enterprise can obtain through effective change management. Successful models that enable effective implementation of changes were identified, and the features and advantages of using change management models under conditions of instability were summarized. The choice of a change-management model within an enterprise should take into account the characteristics and specifics of the enterprise’s operations, the staff’s readiness for change, the company’s position in the competitive environment, and the level of management. Formalized approaches make it possible to manage large-scale changes; however, under conditions of instability and war, flexible change-management approaches with short feedback cycles are more appropriate. Practical value. Generalized recommendations regarding the selection and adaptation of modern change management models in enterprises under conditions of instability, as well as identification of challenges and opportunities facing business, specific organizational needs, particularly during wartime. Prospects for further research include adaptation and improvement of the methodology for practical application of change management models in enterprises under conditions of instability.