ANALYSIS OF THE DEVELOPMENT OF GREEN ENERGY IN UKRAINE THROUGH THE SYNERGY OF DEMAND-SIDE AND SUPPLY-SIDE APPROACHES WITH THE INVOLVEMENT OF ENTERPRISES
Abstract
The article addresses the transformation of Ukraine’s energy system amid the full-scale war with the involvement of enterprises. The relevance of the research stems from the urgent need to respond to emerging energy security threats caused by the destruction of critical infrastructure. The aim of the study is to develop a comprehensive strategy for green energy advancement through the integration of demand-side and supply-side approaches tailored to wartime challenges. The methodology includes system analysis, comparative assessment, scenario planning, and empirical generalization. The results justify the synergy between consumer-oriented mechanisms and supply-side incentives to enhance the flexibility and adaptability of the energy system. A structured model of actions for both strategic pillars is presented, covering initiatives such as the development of autonomous energy generation, wider access to smart technologies, improvement of tariff mechanisms, and better support for renewable energy sources. The practical value of the article lies in its proposed set of adaptable solutions that can be implemented at both national and local levels under conditions of limited resources and high uncertainty. This approach lays the foundation for building a next-generation energy architecture that is resilient to external shocks and adaptable to rapid changes.
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