PROACTIVITY IN THE DIGITALIZATION OF THE ECONOMY: IMPROVING THE BUSINESS PROCESSES OF DOMESTIC ENTERPRISES DURING THE WAR

Abstract

The article is devoted to the current topic of proactivity research in the conditions of digitalization of the economy as the main tool for improving business processes during the war. The author's concept of "enterprise proactivity" was formed as a strategic approach, which consists in predicting potential problems and opportunities, active monitoring of the external environment, and timely implementation of innovations and changes. This allows the enterprise not only to adapt to future challenges, but also to use them as opportunities for growth, thus ensuring its profitability and competitiveness. Proactive transformation includes the principles of continuous improvement of business processes, integration of the latest technologies and regular analysis of internal and external data to achieve the strategic goals of the organization. The article examines the importance of the introduction of digital technologies to increase the efficiency and competitiveness of Ukrainian companies during the war. The main tendencies of the functioning of enterprises in conditions of uncertainty of the external environment are determined and the reasons for the need for constant improvement of business processes through their digitization and digitization are identified. The peculiarities of the functioning of digital enterprises are considered, since this is an organization that integrates digital technologies into all aspects of its activities in order to increase efficiency, flexibility and competitiveness. It uses data for decision-making, automates business processes, optimizes interaction with customers and partners, and creates new digital products and services. Digital businesses are constantly adapting to changes in technology and market conditions, using innovation to develop and grow. There are examples of Ukrainian companies that can be classified as digital companies. Because, in our opinion, proactivity will allow domestic companies to identify key business processes that need improvement and digitization and will bring the greatest cost optimization and profit. The author's algorithm for forming a company's proactive policy for improving business processes through their digitalization is proposed, which provides for a set of elements (business processes) that must be improved and adapted to new conditions of development, anticipating the possibility of constant changes in the external environment and the need to adapt to it internal socio-economic enterprise systems.