ANALYSIS OF THE COMPANY’S BUSINESS MODEL AS A FOUNDATION FOR THE SUCCESSFUL DIGITAL TRANSFORMATION AND SUSTAINABLE DEVELOPMENT

Abstract

The purpose. Digital transformation is an important part of the strategic development of an enterprise in the modern world, which involves changing approaches to work, culture and technologies. The article examines the issue of implementing digital strategies as an integral step on the way to sustainable development. For the purpose of successful digital transformation, it is important to conduct an analysis of the company's business model, which will help identify opportunities for optimizing business processes, as well as develop effective mechanisms for managing digital transformation. Research methods. The article offers an adapted approach to the analysis of the activity model, which takes into account the specifics of the enterprise and will help optimize business processes in the conditions of digital transformation, emphasizes the importance of detailing and flexibility in the use of the model. The research is based on the use of a comprehensive view of business processes, their interaction and application to changes in the digital economy. The article proposes a top-down model, which begins the analysis with the construction of a top-level diagram of business processes. This approach will allow you to get a general idea of the company's activities and determine the main directions for further analysis. Results. A key aspect of the concept is the use of a "value chain diagram" in the context of digital transformation, which will allow visualizing the flows of materials, information and funds in the company, as well as identifying opportunities for their improvement. The article emphasizes the importance of detail and flexibility in the use of the model to meet the specific needs of the enterprise. Practical value. The proposed strategy is suitable for practical use in the context of managing the digital transformation of an enterprise. It will enable companies to achieve effective results in a global digital environment, ensuring holistic management of activities and adaptation to changes.