THE INFLUENCE OF FEMALE LEADERSHIP ON COMPANY PERFORMANCE

Abstract

The purpose. This study aims to investigate the influence of female leadership on various dimensions of company performance, including financial outcomes, organizational culture, and innovation. It seeks to analyze the concept of female leadership, define its key characteristics, and explore how socio-economic factors shape the role of women in managerial positions, particularly in Ukraine. Methodology of research. The research is based on a multidisciplinary approach combining theoretical review, analysis of empirical studies, and examination of statistical data. Special attention is paid to the dynamics of female leadership in Ukraine’s hotel and restaurant sectors. The study also considers comparative insights from international contexts to strengthen the analysis. Findings. The results demonstrate that female leadership contributes positively to company outcomes, fostering inclusive organizational cultures, improving risk management, and increasing innovation. Despite ongoing barriers such as gender stereotypes, lack of support networks, and work-life balance challenges, women are increasingly taking leadership roles, especially during crises. In Ukraine, the war has accelerated this trend, with many women assuming management positions and launching new businesses. Practical value. The study provides practical insights into how companies and policymakers can foster gender diversity in leadership. It outlines the role of individual, societal, and organizational factors in shaping women’s careers and highlights effective strategies to promote equality. These include inclusive hiring practices, mentoring programs, supportive work environments, and efforts to challenge traditional gender roles.