SPECIFICATION OF TASKS AND PRINCIPLES OF ASSET MANAGEMENT OF TRADE ENTERPRISES
Abstract
The generalization of scientific developments indicates the existing need to take into account factors that influence trade enterprises in conditions of military aggression, and to form a conceptual approach to assets management, that takes into account the specifics of the current state of internal and external factors. The purpose of the article is a theoretical generalization and specification of the tasks and principles of assets management of trade enterprises in the conditions of the country's economic recovery after the military aggression. Research methodology. The achievement of the set was carried out using the following methods: sequential analysis, synthesis, logical generalization, analytical method. Results. The article summarizes the goal of managing assets, highlights specific tasks and principles of asset management of trade enterprises in the conditions of the country's economic recovery. It is formulated that the main goal of managing non-current assets is their proper and timely updating, taking into account the need to constantly improve the efficiency of use. The main goal of managing current assets is to ensure the liquidity, solvency and financial stability of the enterprise, taking into account the gradual growth of the efficiency indicators of the enterprise's activities. The formed system of principles of asset management of enterprises in the conditions of the country's economic recovery takes into account the specifics of the field of activity and the ambiguous conditions of the country's economic recovery, which includes: general principles of management, principles of asset management and principles of asset management of trade enterprises in the conditions of the country's economic recovery. Practical significance of the research results. Specific tasks and principles of asset management of trade enterprises in the conditions of economic recovery of the country are proposed, which should be the basis of a theoretical and methodological approach to asset management of trade enterprises in the conditions of economic recovery of the country.
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