Scientific Bulletin of Poltava University of Economics and Trade. A series of “Economic Sciences”

INFORMATION AND TELECOMMUNICATION TECHNOLOGIES AS A TOOL FOR KNOWLEDGE EXCHANGE IN GLOBAL FRANCHISING NETWORKS

Andrii Verstiak, Oksana Verstiak, Igor Vinnychuk — Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the article is to explore the role of information and communication technologies (ICT) as an effective tool for knowledge exchange among participants of global franchising networks. The research has revealed that ICT plays a key role in ensuring quick access to up-to-date knowledge, standardized training materials, recommendations, and action protocols within franchising networks. The research objectives presented in the article were achieved through the use of general scientific research methods, namely: analysis, systematization, and generalization. Methodology of research basis of the study includes logical-dialectical methods of scientific inquiry, methods of systems analysis, as well as specific methods such as analysis and synthesis. Findings. The research results can be used for the development of digital transformation strategies for franchising networks, improvement of personnel training systems, and standardization of operations. The article examines the role of information and communication technologies (ICT) in knowledge exchange processes within franchising networks. It has been proven that the effective use of ICT contributes to eliminating communication barriers, reducing transaction costs, and improving coordination between franchisors and franchisees. The main categories of ICT tools used in franchising networks are identified, including knowledge management systems, corporate social networks, training platforms, and virtual workspaces. The key factors influencing the effectiveness of knowledge exchange are analyzed, and the main barriers to ICT implementation are determined. The significance of organizational culture, technical support, and personnel training in the digital transformation of franchising companies is highlighted. Practical value. The presented findings may be useful for franchisors and franchisees in developing strategies for implementing digital solutions to enhance the competitiveness of the network. The study categorizes key ITT tools used in franchising networks, such as knowledge management systems, corporate social networks, e-learning platforms, and virtual workspaces.

TAXONOMIC ANALYSIS OF AGRIBUSINESS ENTERPRISE MANAGEMENT INDICATORS AND COMPETITIVENESS ASSESSMENT

Sergii Zhyliakov — Wed, 30 Apr 2025 00:00:00 +0300

The aim of the article is to explore the management of activities of an export-oriented agribusiness enterprise and to conduct a comprehensive assessment of its competitiveness based on indicators with mutually incompatible units of measurement. The article substantiates the relevance of using a multidimensional comparative analysis method-taxonomy-as a tool for strategic decision-making in a dynamic and uncertain external environment. The research methodology includes analysis and theoretical interpretation of the role of a system of indicators reflecting the effectiveness of functional management areas of the enterprise: financial, operational, human resource, and resource-related domains. A set of stimulating and discouraging variables is proposed to construct the observation matrix and ensure further data standardization. The stages of calculating the taxonomic index are detailed: data normalization, determination of the benchmark vector, calculation of the Euclidean distance, and substantiation of the integrated development indicator. Calculations are synthesized using tabular methods. The modeling approach confirms the universality and suitability of the taxonomy method for comprehensive competitiveness assessment. The results of the study, based on the example of KERNEL during the 2020–2024 financial years, demonstrate the ability of the taxonomic method to identify the dynamics of the enterprise’s competitive position over the selected period, pinpoint strengths and weaknesses in management, and offer analytical recommendations for future application of taxonomic analysis to operational and sustainable development indicators in order to maintain competitiveness. The practical significance of the study lies in its applied value for strategic planning, evaluation of management decision efficiency, and the development of adaptive models under conditions of environmental turbulence. The algorithm proposed for further research may be useful in navigating the uncertain prospects of future global changes.

AKING INTO ACCOUNT FOREIGN EXPERIENCE IN THE RECOVERY OF EUROPEAN ECONOMIES

Yevhen Zakrevskyi — Wed, 30 Apr 2025 00:00:00 +0300

The article discusses the important topic of recovery of European economies after military conflicts, which is particularly relevant in light of the current challenges faced by Ukraine on the path to post-war recovery. The purpose of the study is to analyze the economic recovery strategies of Germany, France, Italy, and Eastern European countries that experienced significant destruction as a result of World War II. This analysis is crucial as it provides insights into the mechanisms that facilitated recovery in these nations, which can be valuable for Ukraine as it navigates its own complex recovery process. The methodology of the research includes a comprehensive discussion of various models of economic policy applied in these countries, as well as mechanisms of international financial support, particularly the impact of the Marshall Plan on economic recovery. This historical context is essential for understanding how targeted financial assistance and strategic policy implementation can lead to successful recovery outcomes. The study also examines the role of government regulation in the recovery process, emphasizing its critical importance in shaping economic resilience and stability. The results highlight the key factors that contributed to the rapid economic recovery of European countries, including the effectiveness of public administration, attracting international investment, supporting small and medium-sized businesses, developing infrastructure, and ensuring social protection. These factors are interconnected and demonstrate that a multifaceted approach is necessary for effective recovery. For instance, strong public administration creates an environment conducive to investment, while robust infrastructure supports business operations and social protection measures ensure that vulnerable populations are not left behind. The practical significance of the research results lies in the need to adapt successful practices of foreign experience to the current conditions of Ukraine, which requires a comprehensive approach to recovery from military operations. This adaptation involves not only learning from past successes but also recognizing the unique challenges that Ukraine faces today. By taking into account lessons from the past, Ukraine can avoid potential mistakes and leverage available opportunities for recovery, thus paving the way for sustainable development and economic stability in the post-conflict landscape. In conclusion, the article emphasizes that the recovery of European economies after military conflicts can serve as a valuable source of knowledge and practices for Ukraine. The insights gained from this comparative analysis are essential for developing a robust recovery strategy that addresses both immediate needs and long-term goals, ultimately contributing to the resilience and prosperity of the nation in the years to come.

THE INFLUENCE OF FEMALE LEADERSHIP ON COMPANY PERFORMANCE

Oleksandr Karp — Wed, 30 Apr 2025 00:00:00 +0300

The purpose. This study aims to investigate the influence of female leadership on various dimensions of company performance, including financial outcomes, organizational culture, and innovation. It seeks to analyze the concept of female leadership, define its key characteristics, and explore how socio-economic factors shape the role of women in managerial positions, particularly in Ukraine. Methodology of research. The research is based on a multidisciplinary approach combining theoretical review, analysis of empirical studies, and examination of statistical data. Special attention is paid to the dynamics of female leadership in Ukraine’s hotel and restaurant sectors. The study also considers comparative insights from international contexts to strengthen the analysis. Findings. The results demonstrate that female leadership contributes positively to company outcomes, fostering inclusive organizational cultures, improving risk management, and increasing innovation. Despite ongoing barriers such as gender stereotypes, lack of support networks, and work-life balance challenges, women are increasingly taking leadership roles, especially during crises. In Ukraine, the war has accelerated this trend, with many women assuming management positions and launching new businesses. Practical value. The study provides practical insights into how companies and policymakers can foster gender diversity in leadership. It outlines the role of individual, societal, and organizational factors in shaping women’s careers and highlights effective strategies to promote equality. These include inclusive hiring practices, mentoring programs, supportive work environments, and efforts to challenge traditional gender roles.

THE ROLE OF STATE SUPPORT IN THE DEVELOPMENT OF THE DAIRY INDUSTRY

Anton Koss — Wed, 30 Apr 2025 00:00:00 +0300

The dairy industry is an important component of Ukraine's agricultural sector, playing a significant role in ensuring food security, rural development and building the country's export potential. However, in the context of globalization, growing competition and geopolitical challenges, the sector faces a number of challenges. These include high production costs, the need to adapt to international standards, limited access to finance, and unstable market conditions, which require urgent measures to improve the situation. The purpose of the study is to examine the role of state support as a key factor in the development of the dairy industry, which contributes to modernization, product quality and export opportunities. The study also aims to identify the most effective support mechanisms that can be implemented to improve the competitiveness of Ukrainian producers in the international market. The research methodology includes an analysis of the main instruments of state regulation, such as financial subsidies, tax incentives, compensation for certification costs, grant programs for technological upgrades, export support, and development of logistics infrastructure. Statistical data, analytical materials, and results of surveys of entrepreneurs are used to provide a comprehensive view of the situation in the industry. The results of the study show that effective government policy can significantly affect the stability and growth of the dairy sector. The article also analyzes the mechanisms of state support and their impact on the competitiveness of Ukrainian dairy products. It is found that insufficient integration into international markets and lack of innovative approaches are serious obstacles to the development of the industry. The practical significance of the study results lies in recommendations for optimizing state policy, increasing investment in enterprise modernization, expanding support programs for small and medium-sized producers, and strengthening the export strategy. Proposed measures may include the creation of information platforms for the exchange of experience, attraction of foreign investment, and the formation of partnerships between the state and the private sector. These recommendations can be useful for government agencies, agricultural associations, dairy enterprises, and investors, contributing to the sustainable development of this important sector and increasing its competitiveness on the global stage.

INNOVATION ACTIVITIES IN THE USA: THE ROLE OF THE STATE IN TECHNOLOGY DEVELOPMENT

Oleksandr Likhota — Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the study. Innovation activity is a key factor in economic growth, competitiveness, and technological leadership in the 21st century. Government regulation of the innovation sector determines its effectiveness by creating favorable conditions for scientific research, advanced technology implementation, and entrepreneurship support. The United States is a global leader in innovation, achieved through a well-developed system of public-private partnerships, substantial government funding of research and development (R&D) programs, effective intellectual property protection, and a strong startup ecosystem. Research methodology. This study examines the fundamental principles of government regulation of innovation in the United States, analyzing the role of key federal agencies such as the National Science Foundation (NSF), Defense Advanced Research Projects Agency (DARPA), National Aeronautics and Space Administration (NASA), and others. Special attention is given to funding mechanisms for innovation, including R&D tax incentives, venture capital, startup grant programs, and government investments in strategic industries. Result. The article explores the U.S. legislative framework for innovation, including the Bayh-Dole Act (1980), America Invents Act (2011), and CHIPS and Science Act (2022) and their impact on fostering technological advancement. The issue of intellectual property protection and conditions for the commercialization of scientific discoveries is also addressed. Particular focus is given to modern challenges in U.S. innovation policy, including global competition from China and the EU, artificial intelligence regulation, cybersecurity, workforce shortages, and geopolitical risks. Practical significance of the research results. As a result of the analysis, it is concluded that the U.S. innovation policy remains effective due to the combination of market-driven mechanisms and active government support for science and technology. The U.S. experience can serve as a model for other countries seeking to create a favorable environment for innovation development.

ANALYSIS OF THE STRUCTURE OF EXCHANGE TRADING ON INTERNATIONAL ORGANIZED MARKETS

Andrii Maslo — Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the article is to analyze the current state of international organized markets and determine its structure. Methodology of research. The article uses methods of generalization and abstraction, statistical analysis, and systematization of data from statistical reports of the Futures Industry Association. Findings. An assessment of the international exchange trading current state on organized markets is provided. An assessment of the volume of transactions concluded on international organized markets indicates a rapid growth in the number of concluded exchange contracts on international organized markets. Thus, in 2024, a new record level was demonstrated – 206.78 billion transactions, which is 50.5% higher than the previous year and 841% higher than in 2014. In order to determine the structural indicators of international exchange trading, it is advisable to use the following classification features: geographical zoning; types of exchange assets and types of exchange derivative contracts. Assessment of the structure of international exchange trading by geographical zoning confirms the rapidly growing role of Asian exchanges. A structural analysis of exchange trading on international organized markets by type of exchange assets (commodity and financial) indicates a significant dominance of financial instruments in recent years. An assessment of exchange trading structure on international organized markets by types of derivative contracts indicates an increase in the share of options trading (86% in 2024), which are in high demand from speculators. Practical value is that the obtained results of the assessment of the current state of international organized markets provide grounds for determining the main trends in the development of international exchange trading in conditions of uncertainty and growing risks. Summarizing the views of domestic scientists, we have proposed the following characteristic features to describe the functional purpose of international organized markets: buyers' market; competitive market; electronic market; global market.

REGIONAL AIRPORTS IN THE SYSTEM OF ECONOMIC TRANSFORMATIONS OF THE AVIATION INDUSTRY INFRASTRUCTURE

Oleksii Mykhalchenko — Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the article is substantiation of directions for improving regional airports in the system of economic transformations of the aviation industry infrastructure. Methodology of research. The achievement of the purpose set in the article is carried out with the help of the following research methods: analysis, synthesis, comparison, generalization, formalization. Findings. It is shown that regional airports play an important role in the system of economic transformations of the aviation industry infrastructure, namely: market liberalization and increased aviation safety, and increased competitiveness. It is proven that during the period of global liberalization of the air transport market, Ukrainian airports are faced with an increased level of aviation danger, which requires them to adapt and improve security mechanisms. It is established that the development of regional airports will optimize transport connections, accelerate integration processes and contribute to the sustainable development of the regional and national economy. A co-competitive strategy is proposed, which consists in cooperation between regional airports with a focus on improving aviation safety and quality of service. It is proven that interaction between all Ukrainian airports and their strategic planning will significantly increase their competitiveness in the global air transportation market. The following principles are proposed as the basis for improving the activities of regional airports in the system of economic transformations of the aviation industry infrastructure: the importance of air transport infrastructure, the dependence of socio-economic development on air transport; transformational changes in the part of changing the regional air transport system. It has been proven that regional airports play an important role in maintaining aviation safety, transport connections, and economic stability during martial law. Scientific and practical recommendations have been developed for the functioning of regional airports in conditions of limited resources and increased risks. It is proposed to maintain flexibility, adapt the infrastructure of regional airports to new realities, and ensure effective coordination with government agencies and international partners. Practical value. The practical significance of the results of the scientific article lies in substantiating measures to support operational activities and ensure the security of regional airports under martial law and to intensify their activities in the post-war period.

ANALYSIS OF THE STRUCTURE AND STATE OF THE INDUSTRIAL SECTOR OF UKRAINE

Mykola Miroshnichenko — Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the article is to analyze the structure and state of the industrial sector of Ukraine in modern conditions of development.The main objectives of the study are to study the general structure of the Ukrainian industry, determine the interrelationships of the branches of the industrial complex, study key indicators of the development of the industrial sector in dynamics and describe the trends of the pre-war and post-war development of the country's industrial sector. Methodology of research. The study was carried out using structural and statistical analysis. The analytical method and the method of logical generalization were used. Findings. The development of the industrial sector is a priority area of development of the national economy and one of the key tasks of the country's leadership. Domestic industry is one of the leading sectors of the country's economy, which dominates in terms of production volumes, the cost of fixed assets and the number of employed people. The industrial sector provides other sectors of the economy with means of production, accelerates scientific and technological progress and stimulates the development of the national economy. Since the industrial sector significantly affects the socio-economic state of the country, a thorough study of this sector is an important step on the path to future changes. That is why the analysis of the structure and state of Ukrainian industry occupies one of the leading places in the system of modern scientific research and determines the need for further research on the relevant issues. The general structure of the industry has been studied, the levels of the industry have been described and the relationship between the branches of the industrial complex has been determined. Key indicators of the development of the industrial sector in dynamics have been studied: industrial output indices by main industrial groups, industrial production indices and volumes of manufactured and sold products. The trends of the pre-war and post-war development of the country's industrial sector have been determined. Practical significance of the research results. The results obtained have practical significance for further in-depth study of structural changes and the state of development of key branches of industry and determination of strategic directions for the development of the industrial complex during the post-war recovery period.

PROBLEMS OF DIGITAL TECHNOLOGY INTEGRATION IN MARKETING STRATEGIES AND THEIR SOLUTIONS

Tamila Patlachuk — Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the study is to identify the main problems that arise when integrating digital technologies into companies' marketing strategies. In today's business environment, which is constantly changing under the influence of technological innovations, it is important to be aware of the difficulties that may arise along the way. The research methodology is based on a comprehensive analysis of the latest scientific research, as well as practical cases, which allows us to identify the key challenges faced by companies. The main challenges include high financial costs of implementing new technologies, lack of qualified specialists who could use them effectively, data security issues that are becoming increasingly relevant in the context of growing cyber threats, resistance to change on the part of staff, often caused by fear of the new, and difficulties in choosing the most effective technologies among a wide range of available solutions. In addition, an important aspect is the problem of measuring the effectiveness of the implemented digital tools, which requires the development of appropriate metrics and analytics systems. The research findings show the need to implement affordable digital solutions that can be implemented without significant financial outlays, and to invest in staff training and development to improve their skills and readiness for change. It is also important to apply modern cybersecurity methods to protect data and information systems. In addition, the development of a corporate culture focused on innovation is critical for the successful implementation of new technologies. This includes creating an environment where experimentation and informed risk-taking are encouraged. It is also important to consider the need to constantly adapt and update the technologies used, as the digital landscape is rapidly changing. The practical significance of the results lies in the recommendations for a thorough analysis of the effectiveness of technologies before their implementation. This can significantly increase the success of marketing strategies in companies, allowing them not only to adapt to new conditions, but also to actively use digital technologies to achieve competitive advantages.

ECONOMIC DIAGNOSTICS OF RESOURCE PROVISION FOR THE COMPETITIVENESS OF SERVICES

Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the article is to aimed at studying the theoretical and methodological foundations and practical aspects of economic diagnostics of resource provision for competitiveness of services as an instrument for its assessment in the process of production and commercial activities of economic entities. Methodology of research. The study was carried out using such scientific methods as abstraction, logical generalisation, system analysis, economic and statistical methods, and graphical modelling. Findings. The article studies the system of assessment of resource availability, resource use and competitiveness. It justifies expediency of introduction of the indicator of ‘level of resource provision of an economic entity’. A hierarchical model of levels of competitiveness of the service sector has been formed. The factors of formation of competitiveness of services are specified. The evaluative characteristics of the impact of the level of resource provision on the competitiveness of services have been determined. The article characterises separate methods of assessment of competitiveness of an enterprise in the context of its economic diagnostics (SWOT-analysis, Benchmarking, method of economic coefficients). The indicators for assessing competitiveness and resource availability used in the economic diagnostics of enterprise have been determined, which allow to comprehensively take into account both internal and external factors of influence. The carried out economic diagnostics of Ukraine's development in 2017-2023 generally indicates an expansion of economic activity, an increase in the cost of the main types of resources, and a correlation between the impact of the amount of consumed resources on production volumes. It has been established that the competitiveness of service sector enterprises in the studied period is briefly characterised by the following trends: growth in the volume of services sold and their price increase, increase in the number of enterprises in this sector, growth in the number of people employed in the service sector and their average salary. Practical value. The article substantiates proposals on improvement of economic diagnostics of resource provision for competitiveness of services produced by economic entities.

THEORETICAL AND METHODOLOGICAL PRINCIPLES OF RESEARCHING THE ECOSYSTEM OF FINANCIAL RESTORATION AND ECONOMIC DEVELOPING OF THE TERRITORY (USING THE EXAMPLE OF THE POLTAVA REGION)

Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the study is to reveal the theoretical and methodological foundations of the study of the ecosystem of financial recovery and economic development of the territory (using the example of the Poltava region). Research methodology. The achievement of the goal stated in the article was implemented using a combination of general scientific approaches, such as empirical research (measurement, comparison, observation), theoretical research (analysis and synthesis), as well as the use of the method of comparative analysis and the graphical method. Results. Theoretical and methodological foundations of the study of the ecosystem of financial recovery and economic development of the territory (using the example of the Poltava region) are proposed, stages are identified that ensure a systematic assessment of various components of the potential, including the determination of indicators for measuring the components of the ecosystem of recovery and development of territories; standardization of indicators; calculation of integral indicators of the components of the ecosystem of recovery and development of territories; analysis of factors and challenges affecting the functioning of the ecosystem of recovery and development of territories and construction of an economic and mathematical model. The indicators of the ecosystem of financial recovery and economic development of territories are revealed: budget and investment potentials, financial potential of the population and financial potential of enterprises. The proposed drivers of the ecosystem of financial recovery and economic development of territories: relocation of enterprises as a factor in preserving the entrepreneurial potential of the region, creating favorable conditions for small and medium-sized businesses, deepening cooperation with international donors, restoring logistics and access to markets, developing new export directions, diversifying the economy, supporting the agricultural sector and active international trade. The practical significance of the research results. The practical use of the proposed theoretical and methodological principles of ecosystem research will contribute to the financial recovery and economic development of the Poltava region.

FORMULATION OF STRATEGIC MEASURES TO ADAPT THE UKRAINIAN ECONOMY TO THE CRISIS CONDITIONS

Mykhailo Popovych — Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the study. This article presents a comprehensive analysis of strategic measures for adapting Ukraine’s economy to crisis conditions, driven by war, global economic challenges, the energy crisis, and the need for macroeconomic stabilization. Amid the threats of industrial destruction, inflation risks, reduced investment, and declining export potential, the development of effective economic strategies has become a top priority for state policy. Research methodology. The study explores key directions of economic adaptation, including macroeconomic stability, industrial diversification, energy independence, digital transformation, support for small and medium-sized enterprises, and the attraction of international financial resources. Special attention is given to the innovation-driven development of the IT sector, modernization of the defense industry, implementation of alternative energy solutions, transformation of the agricultural sector, and harmonization of economic legislation with European standards. Results. The article examines critical state support mechanisms such as flexible tax policies, credit programs, public-private partnerships, and international financing, which will facilitate Ukraine’s rapid economic recovery. Emphasis is placed on the need for active implementation of digital technologies, automation of production processes, the development of the green economy, and technological innovations, which are key factors for economic resilience in the post-crisis period. Practical significance of the research results. The findings confirm that the effective implementation of the proposed strategic measures will not only minimize the impact of current crises but also establish a long-term sustainable economic model, capable of rapid adaptation within the global economic system and ensuring stable growth. The proposed mechanisms will be valuable for government institutions, economists, business analysts, international investors, financial organizations, and the entrepreneurial community.

YOUTH UNEMPLOYMENT: STRATEGIES TO ADDRESS THE PROBLEM

Nataliia Turlo, Elena Litvin — Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the article is to analyse the main causes of youth unemployment, its dynamics and to develop strategies for overcoming the problem in Ukraine and the world. The research methodology includes statistical analysis, comparative approach, analysis of economic trends and evaluation of the effectiveness of public and private initiatives for youth employment. Findings. Ukraine uses similar approaches to tackling youth unemployment as those used globally. The most successful international practices, such as dual education, support for start-ups, development of the digital economy, state employment guarantees and tax incentives for employers, have significant potential for adaptation to Ukrainian realities. Implementation of these strategies will help reduce youth unemployment, increase the competitiveness of young people in the labour market, and ensure sustainable economic development of the country. An important step is also the integration of modern digital technologies into employment, the development of retraining programmes, and the creation of conditions for attracting foreign investment in the youth sector of the economy. Further research should focus on the effectiveness of different approaches to overcoming youth unemployment, taking into account the specifics of the Ukrainian labour market. In particular, it is necessary to analyse in detail the mechanisms for adapting international experience to national conditions, assess the economic impact of introducing dual education, study the impact of digital transformation on youth employment, and develop effective models for integrating NEET youth into the labour market. An important aspect is to further analyse public and private initiatives in the field of youth employment and assess their long-term impact on the country's socio-economic development. Practical value of the research results lies in the development of recommendations for authorities, educational institutions and employers to improve the mechanisms of youth employment and increase their competitiveness in the labour market.

RISKS AND THREATS TO FOOD SAFETY IN THE STATE REGULATION SYSTEM: METHODOLOGICAL DIMENSION

Andrii Shynkovych — Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the article is to develop and substantiate a new methodological complex multi-modular approach to measuring risks and threats to food security in the system of state regulation, which takes into account new challenges and realities of today. Research methodology. The goal set in the article was achieved using the following research methods: logical generalization and scientific abstraction, structural analysis, analytical method. Findings. The relationship and differences between the concepts of uncertainty, risks, and threats are clarified, the main risks and threats in the state regulation system of Ukraine are revealed, which have a significant impact on food security, and it is emphasized that these risks and threats are interrelated and can reinforce each other. Factors that generate the outlined risks and threats to food security in the system of state regulation in the new realities of today have been identified. Practical value. A new methodological complex multi-modular approach to measuring risks and threats to food safety in the state regulation system has been developed, taking into account new challenges and realities of today, which is based on the following scientific modules: supply chain analysis, scenario analysis, quantitative and qualitative risk analysis. Recommendations for the state regulation system in the context of measuring risks and threats to food security are outlined. This approach contributes to improving resilience and adaptability of national food systems, ensures more effective strategic planning, and allows decision-makers to respond timely and efficiently to emerging threats. Additionally, the proposed methodology integrates cross-sectoral collaboration mechanisms and supports the development of evidence-based policies aimed at ensuring long-term sustainability. It also emphasizes the importance of real-time data monitoring, capacity building, and stakeholder engagement, which are vital for the successful implementation of food security measures under uncertainty and crisis conditions.

PROBLEMS OF FORMING THE MECHANISM FOR IMPLEMENTING PROFESSIONAL ETHICS STANDARDS IN THE PRACTICE OF DOMESTIC ACCOUNTING AND AUDITING

Mariya Vasylуuk, Ivan Balaniuk, Liudmyla Sas, Tetiana Kuzmin, Iryna Puklychenko — Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the article is to investigate the ethical norms in the profession of accountants and auditors, with a focus on their role in ensuring the transparency of financial reporting, which serves as the foundation for economic stability. Research methodology. To achieve the set goal, the study uses methods of analysis of legal acts and international standards, comparative analysis of practical cases of ethical violations, as well as the study of the impact of digital technologies on ethical principles. Findings. The article examines the key ethical norms that underpin the professions of accountants and auditors, focusing on the fundamental principles of professional ethics, such as integrity, objectivity, professional competence, due diligence, confidentiality, and professional behavior. These principles form the core of ethical conduct and guide professionals in their decision-making processes. One of the significant issues identified is the growing complexity of maintaining objectivity and transparency when digital technologies, such as artificial intelligence and cloud computing, are increasingly integrated into financial reporting and auditing processes. Additionally, the study highlights the rising risk of data breaches and the need for strict adherence to confidentiality due to the increasing reliance on cloud-based systems and data analytics. The article investigates the impact of these digital transformations on ethical behavior, especially in terms of ensuring that technology does not compromise the integrity of financial statements. Practical value. The results of the study contribute to the development of recommendations for improving ethical standards in the accounting and auditing profession, particularly in the context of the digital transformation of the financial environment. The findings can be used to enhance training programs for accountants and auditors, implement more effective internal control and audit mechanisms, and improve the regulatory and legal framework in Ukraine.

CURRENT CHALLENGES TO THE NATIONAL ACCOUNTING SYSTEM IN THE CONDITIONS OF DIGITAL BUSINESS TRANSFORMATION

Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the article is to investigate the features of the functioning of the national accounting system in the context of the digital transformation of business and the economy of Ukraine, to identify the main challenges and prospects for improving information support. Methodology of research. In achieving the set goal, the researchers used the following methods: analysis and synthesis – to consider the elements of the national accounting system, their relationships and interaction in the digital environment; induction and deduction - to confirm the existing trends in the digitalization of accounting and formulate conclusions regarding the prospects for its development; abstraction and generalization – to highlight the key characteristics of the digitalization of accounting; theoretical analysis – the study of scientific works, regulatory legal acts, international accounting standards and financial reporting; systemic approach – consideration of accounting as a target system that interacts with economic and technological processes; comparative analysis method for comparing domestic and international experience in the digitalization of accounting, identifying the best approaches and tools; statistical methods – processing and analysis of statistical data on the implementation of information technologies in accounting in Ukraine; modeling method - forecasting changes in the accounting process system under the influence of digital innovations. The use of these methods allows for a comprehensive assessment of the impact of digital technologies on accounting and to offer recommendations for its further development in Ukraine. Findings. It is proposed to optimize the national accounting system in Ukraine through the introduction of its automation in the form of such tools as BAS, SAP, 1C, MEDoc and other electronic document management programs. Information technologies increase the efficiency of accounting, reduce the risk of human errors and increase the speed of financial data processing. Practical value. The use of Big Data and analytics helps to improve the forecasting of financial flows. The active practice of artificial intelligence (AI) and robotic process automation (RPA) allows to automate routine accounting operations, which reduces the burden on accounting staff. The use of blockchain technologies in financial reporting ensures transparency and immutability of data, which increases trust in such activities.

THE ROLE OF FORENSICS AND AUDITING IN FIGHTING FINANCIAL FRAUD

Oksana Riabchuk, Anastasiia Vyshniak — Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the article is to substantiate the importance of using audit and forensic accounting as important tools for combating financial fraud in modern business conditions. The development of financial technologies, the increasing complexity of economic transactions and the digitalization of accounting systems have led to a significant increase in the risk of fraud in the corporate environment. Accordingly, the relevance and necessity of the use of independent financial audit and forensic financial analysis (forensic accounting) is constantly growing, especially in light of recent global financial and corporate scandals. The study emphasizes that financial audits primarily perform a preventive and confirmatory function aimed at assessing the accuracy and reliability of financial reporting, identifying accounting anomalies and indicating violations that may indicate fraudulent intentions. In contrast, forensic accounting combines financial expertise with investigative methods and is used not only to detect fraud schemes and assess losses, but also to prepare expert evidence for legal proceedings, including court cases. Methodology of research. Particular attention is paid to a comparative analysis of auditing and forensic accounting based on several key aspects: audit objectives, analytical methods, expected results and their role in the broader financial control system. It is emphasized that while audits are often periodic and structured, forensic audits are usually situational, detailed and reactive in nature. The integration of both approaches allows for the creation of a comprehensive and multi-layered fraud prevention system. Findings. The paper emphasizes the growing role of innovative technologies, such as artificial intelligence, machine learning, big data analytics and automated control systems, in improving the quality, efficiency and speed of audits and legal investigations. In addition, an analysis of statistical data on the number of criminal proceedings for financial fraud in Ukraine in recent years confirms the relevance of introducing reliable financial control mechanisms. Practical value. The study concludes with a statement about the urgent need to improve the regulatory framework and invest in the continuous professional development of auditors and forensic experts to ensure effective detection and prevention of fraud in the digital era.

FINANCIAL MANAGEMENT AND ITS BASIC CONCEPTS IN THE CONTEXT OF THE CURRENT STATE OF UKRAINIAN ECONOMY

Iryna Abernikhina, Olena Bozhanova — Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the article is to substantiate the theoretical and applied role and concepts of financial management in the context of enterprise management, in particular in the current state of the Ukrainian economy. The article explores how various financial strategies and instruments can be effectively applied to ensure the financial sustainability of enterprises, increase their competitiveness and adapt to economic and political changes. Taking into account the current problems faced by Ukrainian enterprises, such as inflation, currency fluctuations, changes in the tax and regulatory environment, as well as the consequences of military aggression, the article substantiates theoretical approaches to applying basic financial management concepts for enterprises operating in an uncertain environment. The research methodology is based on the use of such methods as logical generalization, scientific abstraction and structural analysis. Logical generalization allows to identify the main trends and patterns of financial management in an unstable economy, and structural analysis allows to systematize the basic concepts and tools of financial management in enterprises. An important stage of the study is the use of scientific abstraction to identify the key aspects of financial management that are most important for enterprises in the current economic environment. As a result of the study, the author proposes to systematize the basic theoretical elements of financial management, among which the basic concepts, their essence, purpose, principles, as well as the advantages and disadvantages of their application in conditions of economic instability are defined. Particular attention is paid to the issues of financial risk management, capital optimization and liquidity of enterprises, which are critical for ensuring their financial stability in the current economic situation. The practical significance of the research results is that the proposed approaches to enterprise financial management can be successfully implemented to achieve the ultimate interests of enterprise owners, increase their efficiency and ability to adapt to a rapidly changing economic environment. The use of these approaches will help enterprises not only to ensure stable development in the face of crisis, but also to achieve strategic goals in the long term, while maintaining high competitiveness and efficiency of their activities.

FINANCIAL SUSTAINABILITY OF LOCAL BUDGETS AND ITS ENSURANCE

Sergiy Didur, Viktor Babichenko, Valentyna Glukhova, Kateryna Melnychenko — Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the article is to develop theoretical and methodological principles, analyze indicators of financial sustainability of local budgets, identify problems and make proposals to improve its provision. Research methodology. The goal set in the article was achieved using the following main methods: systematic, analysis, theoretical generalization method, statistical, graphical. Results. The work considers the definition of the term “financial sustainability of local budgets”, systematizes the factors influencing it, and approaches to assessment. The financial sustainability of local budgets is analyzed using the example of the budget of the Kremenchuk city territorial community of the Kremenchuk district of Poltava region (KMTG) in absolute and relative terms. An analysis of the formation of revenues, expenditures, interbudgetary transfers, and the financial result of the KMTG budget execution for 2021-2023 was carried out, and factors influencing the financial sustainability of the budget in absolute terms were identified. The indicators of financial sustainability of the KMTG budget were analyzed in terms of groups (balance, independence, effectiveness and efficiency. An integral indicator of financial sustainability was determined. According to the results of the study, key problems and trends were identified and relevant conclusions were drawn. It was established that the formation of an effective budget policy strategy of local self-government bodies is the basis for ensuring the financial sustainability of local budgets. For diagnostics, monitoring and ensuring financial sustainability, it is necessary to develop a unified assessment methodology, strengthen the revenue base, optimize expenditures, improve inter-budgetary transfers, and improve budget management at the local level.Practical significance of the research results. Creating an effective system for assessing the financial sustainability of local budgets, identifying factors of influence and opportunities to counteract them will contribute to improving the management of local budgets, strengthening the financial base of local self-government bodies.

EVOLUTION OF ENTERPRISE FINANCIAL MANAGEMENT SYSTEMS IN THE ERA OF DIGITALIZATION AND GLOBAL MARKET CHANGES

Roman Rusyn-Hrynyk, Oleksiy Fedorchak, Mykhaylo Latsyk — Wed, 30 Apr 2025 00:00:00 +0300

Purpose. The article is devoted to the study of the transformation of enterprise financial management systems in the context of digitalization and globalization of the economy. The main purpose is to identify the key vectors of financial management evolution, particularly the impact of FinTech, artificial intelligence, and ERP solutions on the efficiency and flexibility of an enterprise's financial system. Research methodology. The study employs a systemic approach, methods of scientific literature analysis, comparative analysis of modern digital financial management tools, and synthesis of practical experience in implementing financial technologies across enterprises of various scales. Empirical data from international consulting agencies (McKinsey, PwC, Salesforce) were also used to ensure the validity of the conclusions. Results. The study establishes that modern financial management systems are based on the integration of digital technologies, including FinTech solutions (robo-advisors, crowdfunding platforms, mobile applications), artificial intelligence (cash-flow analytics, credit scoring, budget forecasting), and next-generation ERP systems (SAP S/4HANA, Oracle NetSuite, Microsoft Dynamics 365). The implementation of these tools allows for reducing forecast errors in financial flows by up to 30%, increasing transparency, automating reporting, and lowering operational costs. ERP systems ensure end-to-end management of financial processes in real time, while cloud-based solutions make these technologies accessible to SMEs. Practical significance of the results. The results are valuable for financial management practitioners, entrepreneurs, and strategic analysts. The recommendations provided can be applied to modernize enterprise financial systems, improve budgeting processes, enhance risk management, and ensure the digital transformation of businesses in highly volatile environments. The article offers practical insights into the adoption of modern technologies for financial management, particularly for small and medium-sized enterprises.

FORMATION OF COMPETITIVE ADVANTAGES IN THE COMPETITIVENESS MANAGEMENT SYSTEM OF AN ENTERPRISE

Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the study is to determine the place and role of the formation of competitive advantages in the enterprise competitiveness management system. Research methodology. To achieve the stated goal, the article uses thematic research and observation, bibliometric tools and graphic methods to study the theoretical foundations of determining the place and role of the formation of competitive advantages in the enterprise competitiveness management system. Results. Theoretical and methodological principles for studying the enterprise management system as a complex mechanism are proposed, including various components and the synergy of their interaction. The classical enterprise competitiveness management system is considered as a set of subsystems, the actions of which are aimed at increasing the competitive advantages of the enterprise. It is proposed to include in the enterprise competitiveness management system such components as management tasks, its object and subject, functions, principles, methods and approaches, which will contribute to a systematic and purposeful search for ways to combine all components of the organizational and economic support of the management system. The place and role of competitive advantages in the enterprise competitiveness management system are determined. The results of the described process are aimed at fixing the existing competitive advantages and building on their basis an individual competitive strategy, which will contribute to achieving the goals of the development of the enterprise's economic activity. It is proven that the competitiveness management system is an art, the purpose of which is to ensure a stable position in the market of goods, works and services despite the changes taking place in it, thanks to the existing competitive advantages and obtained as a result of effective management. Practical significance of the research results. The practical use of the proposed theoretical approaches will contribute to the identification and formation of competitive advantages in the competitiveness management system of the enterprise.

STRATEGY AND TACTICS OF MANAGEMENT OF MATERIAL AND TECHNICAL SUPPORT OF HEALTH CARE INSTITUTIONS

Nataliia Dyeyeva, Oleksandr Padchenko — Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the article is to substantiate the methodological principles for the development of strategies and tactics for managing the material and technical support of health care institutions. Methodology of research. The achievement of the purpose set in the article is carried out with the help of the following research methods: analysis, synthesis, comparison, generalization, formalization. Findings. Two levels are distinguished in the system of material and technical support of health care institutions: strategic and tactical. It is shown that effective management of material and technical support of healthcare facilities involves a harmonious combination of strategic planning and operational decisions. To ensure the sustainability of health care institutions in fast-moving market conditions, it is proposed to establish effective monitoring and adaptation of the material and technical base. It is shown that the medium-term planning and use of the material and technical base of health care facilities covers longer periods and involves gradual changes that become noticeable over time. It is proven that strategic planning determines development directions and key logistics priorities, while tactical management ensures the realization of these goals in the short term. It was found that the tactical level of management helps to optimize supply processes and ensures decision-making considering the initiator's short- and medium-term goals. It was found that the tactical level of management helps to optimize supply processes and ensures decision-making considering the initiator's short- and medium-term goals. It is shown that the choice of strategic partners is an important stage at the strategic level, but it fits into the general context of strategic management, which includes other stages, in particular, analysis of the environment, strategy formulation and its implementation. The obtained results will ensure stable development and improvement of financial indicators of health care institutions in the conditions of a dynamic market environment. Practical value. The practical significance of the research results lies in the possibility of increasing the efficiency of the management of material and technical support of health care institutions.

INTERRELATION BETWEEN CONTROLLING AND SOCIAL RESPONSIBILITY IN THE CORPORATE GOVERNANCE SYSTEM

Olena Druhova — Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the article is to investigate the theoretical and applied aspects of integrating controlling into the system of corporate social responsibility (CSR) of enterprises under the conditions of corporate governance transformation. The relevance of the research lies in the increasing need for harmonization between financial management tools and social responsibility strategies in the context of sustainability and stakeholder-oriented business models. Research methodology. The achievement of the stated objective was ensured through the application of methods of logical generalization, analysis and synthesis, comparative and systemic approaches, as well as structural-functional analysis. A methodological toolkit was used to identify the functional interrelations between controlling instruments and CSR mechanisms at different levels of enterprise management. The research also applied scenario modeling to assess the impact of socially significant decisions on the overall strategy of sustainable development. Results. The article demonstrates that the implementation of controlling contributes to enhancing the transparency of management decisions, optimizing socially oriented expenditures, and monitoring ESG indicators. Controlling is interpreted not only as a financial or information subsystem, but as a strategic component of value-based management. The study identifies the key functions of controlling in the context of developing a socially responsible business model, including coordination, social budgeting, cost-effectiveness analysis of CSR programs, and reporting. Directions for integrating controlling tools into the CSR system of enterprises are proposed, including the implementation of social KPIs, incorporation of ESG criteria into internal budgeting and planning processes, formation of internal policies for assessing the social and environmental impact of operations, and the development of non-financial reporting in accordance with international standards such as GRI, SASB, and the Integrated Reporting Framework. Practical significance of the research results. The application of the proposed theoretical and practical approaches will improve the effectiveness of CSR policy implementation at enterprises by ensuring its strategic consistency and digital support through controlling systems. In this regard, controlling becomes a multifunctional platform for stakeholder engagement, risk mitigation, and long-term value creation. It also facilitates the transformation of corporate governance toward sustainability-oriented practices and enables enterprises to strengthen their competitive advantages in the context of global market integration and growing social expectations. Furthermore, the digitalization of controlling processes ensures the scalability and adaptability of CSR initiatives, reinforcing organizational resilience and responsible decision-making in a volatile environment.

THE SYSTEM OF CORPORATE MANAGEMENT OF TRADE ENTERPRISES AND WAYS OF ITS IMPROVEMENT

Andrii Dіakun — Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the article is to formalize the system of corporate management of trade enterprises and substantiate the methods of its improvement. Methodology of research. The achievement of the purpose set in the article is carried out with the help of the following research methods: dialectical methods of cognition, analysis, synthesis, comparison, generalization, formalization, rating approach. Findings. The definition of corporate governance is substantiated, it is defined as an integral part of the successful functioning of enterprises. The international and national principles of corporate governance are summarized, and their impact on sustainable macro- and microeconomic development is determined. Approaches to the development of Corporate Governance Codes, their structure and content are summarized. The goal of their implementation by enterprises is the achievement of long-term efficiency, sustainability, value growth, ensuring transparency and trust, anti-crisis development and increasing competitiveness. The advantages of implementing good governance for enterprises of different sizes, as well as for stakeholders, have been established. The basic models of corporate governance (one-level and two-level) are characterized, and approaches to their selection are outlined. Internal policies are defined as the foundation of effective corporate governance, which ensures stability, responsibility and trust in the company. The main types of internal policies are identified. The importance of regular updating and adaptation of internal policy to changes in the business environment and legislation is proven. The peculiarities of corporate management of trade enterprises, and their role in ensuring their effective management are revealed. The content and purpose of corporate governance ratings are determined. Practical value. The practical use of the proposed theoretical and applied approaches will allow us to improve the quality of corporate management of trade enterprises, considering their industry specifics, as well as to use ratings of corporate management for its comparative assessment among different entities.

RESEARCH OF MARKETING TOOLS OF PSYCHOLOGICAL IMPACT ON CONSUMERS

Mariia Bahorka, Nataliy Yurchenko — Wed, 30 Apr 2025 00:00:00 +0300

The purpose of this study is to investigate what psychological factors and marketing tools have an impact on consumer purchasing behavior, to investigate how these different psychological motives affect consumers' cognitive decisions. Research methodology. Based on a combination of theory and practice: analysis of scientific sources in the field of marketing, approaches to audience research, target audience segmentation, approaches to various marketing activities and tools for promoting the company's products (services). Results. This study attempted to analyze consumer psychology in relation to various marketing methods that marketers use to convey their messages to target consumers. The emphasis is on an in-depth understanding of what psychological factors influence consumer purchasing behavior. By studying consumer behavior and decision-making processes, marketers can develop effective strategies that resonate with their customers. This understanding allows marketers to create compelling messages, develop engaging advertisements, and design products and services that meet the needs and wants of their customers. One aspect of psychology that is particularly relevant to marketing is the study of consumer motivation. By understanding what drives consumers to make purchasing decisions, marketers can create marketing campaigns that take these motivations into account. Practical significance of the research results. The practical component is that marketers can use the results to understand consumer behavior. In this context, the study showed that marketing tools are the most influential levers of influence on consumer decisions to purchase goods. Understanding the psychology of purchase decisions will allow marketers to create convincing and effective marketing strategies. By studying the emotions, perceptions and cognitive biases of consumers, marketers can shape consumer behavior and stimulate sales. Consumer behavior encompasses a wide range of factors, including cultural, social, and psychological influences. Marketers must analyze and interpret these influences in order to develop effective marketing strategies.

MARKETING SUPPORT AS A DRIVER OF ADAPTIVE DEVELOPMENT OF THE ENTERPRISE MANAGEMENT SYSTEM IN THE CONDITIONS OF DIGITAL TRANSFORMATION

Viacheslav Makedon, Dmytro Nechaev — Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the study is to analyze marketing support as a key element of adaptive management of an enterprise in the digital economy. Research methodology. The study used a comprehensive approach that combines theoretical analysis of scientific literature on marketing support and adaptive management, systematization of modern digital marketing tools, and comparative analysis of their impact on management processes. Modeling methods were used to develop a conceptual model of the interaction of marketing support and adaptive management. Results. The study established that marketing support in the adaptive management system acts not only as a market analysis tool, but also as a strategic component that integrates digital technologies, such as CRM systems, marketing analytics, big data, and automation, to create flexible and self-learning organizational structures. It was found that the combination of marketing tools with adaptive management contributes to the formation of a "smart enterprise" capable of predicting market trends, personalizing offers, and responding promptly to changes. The main areas of improvement are identified as the integration of digital platforms, the development of analytical competencies, the personalization of strategies, the automation of processes and the expansion of the presence in social networks, which ensure increased adaptability and competitiveness. Practical significance of the research results. The results obtained have practical value for managers and marketers, as they offer clear recommendations on the integration of marketing support into adaptive management. The proposed areas of improvement, such as the implementation of automated systems and the development of analytical skills of personnel, allow enterprises to optimize management processes, increase customer orientation and effectively adapt to market challenges. The study also emphasizes the importance of creating a corporate culture focused on innovation and cooperation, which contributes to sustainable development in the context of digital transformation.

CUSTOMER EXPERIENCE MANAGEMENT: ADVANTAGES, CHALLENGES AND PROSPECTS

Viktoriia Traino — Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the article is to identify the advantages, problems, and vision of customer experience management, which can become an important tool for improving the efficiency of an enterprise. Methodology of research. The solution to the tasks set in the article was implemented using appropriate general scientific and special research methods: analysis and synthesis, systematization and generalization, and a logical approach. Findings. The effectiveness of the company's activities in the conditions of fierce competition depends on the presence of customers who make their strategic contribution to the development of the company, bring significant permanent profit. And this is possible under the condition of continuous evolution, which requires professional behavior with customers – comprehensive research, orientation on their needs, offering only high-quality goods and services, providing such a level of service, support that they remain with the company, always be loyal. Therefore, the implementation of a customer experience management strategy should be the main priority for any company that wants to stay ahead of competitors. It is possible to stimulate customer retention precisely through effective customer experience management. The benefits that companies can gain from effective customer experience management are identified: high customer lifetime value, increased sales, better understanding of customer needs, reduced customer churn, etc. The problems of customer experience management are identified (lack of customer understanding, incomplete omnichannel experience, ignoring employee and customer engagement, lack of personalization, ignoring customer feedback, poor data management, complexity of implementation and inability to measure ROI). Prospects in customer experience management are identified: hyperpersonalization, full integration, emotional engagement and use of the latest technologies. Practical value. The main results of scientific research presented in the article, their practical justification are recommendatory and oriented towards enterprises in various fields of activity.

THE ESSENCE AND ASSESSMENT OF THE INNOVATIVE ACTIVITY OF THE ENTERPRISE

Wed, 30 Apr 2025 00:00:00 +0300

The purpose of the article is to generalize modern scientific approaches of domestic researchers to determining the essence of the category «innovative activity of an enterprise», «integral indicator of the level of innovative activity of an enterprise», as well as the use of an integral approach to assessing the level of innovative activity of an enterprise. Research methodology. To achieve the goal, the article used methods of systematization and generalization, scientific abstraction. Results. The authors defined the essence of the category "innovative activity of an enterprise", "integral indicator of the level of innovative activity of an enterprise"; established the interdependence between the innovative activity of an enterprise and its innovative potential; revealed the characteristics of the components of the innovative potential of an enterprise, in particular: personnel, financial, material and technical, production and technological, marketing, information, environmental, scientific and research, social, infrastructure, strategic, organizational and managerial; developed a system of indicators of the components of the innovative potential of an enterprise as the main factor affecting innovative activity; It was established that some indicators of the marketing, social, organizational and managerial and information component for assessing the innovative activity of an enterprise should be determined exclusively by the expert method by comparing its actual (score) values (from 0 to 10 points); an integrated approach to determining the level of innovative activity of an enterprise with the allocation of generalizing indicators was considered; a scale of gradation of the integral indicator of the level of innovative activity of an enterprise was proposed, according to which it is possible to draw a conclusion about the level of innovative activity of an enterprise, its ability to implement certain productive and technological innovations. Practical significance of the research results. The implementation of the proposed integrated approach to assessing the level of innovative activity of an enterprise will contribute to increasing its innovativeness, strengthening competitive advantages and accelerating innovative development.

RETHINKING TRANSACTION COSTS: FROM CLASSIC THEORY TO CRYPTOECONOMICS

Dmytro Perebyinis — Wed, 30 Apr 2025 00:00:00 +0300

The purpose of this research is to revisit Ronald Coase's groundbreaking theory of transaction costs in light of modern cryptoeconomics, to explore their transformation under the influence of digital technologies, and to propose new models for evaluating, minimizing, and managing these costs in a decentralized environment. This study investigates the challenges posed by traditional economic processes and examines how emerging technologies enable optimization. The methodology integrates theoretical analysis, logical generalization, comparative studies, and historical perspectives to dissect the evolution of transaction costs. By juxtaposing conventional approaches with advancements like blockchain and cryptocurrencies, this research identifies critical transformations in economic interactions and methods for optimizing these costs. Findings suggest that blockchain technologies and smart contracts significantly streamline processes, reducing costs linked to information search, negotiation, and enforcement. The study reveals that decentralized platforms minimize the role of intermediaries, enhance transparency, and establish trust by employing distributed ledger systems. However, it also uncovers potential risks, such as regulatory ambiguity, cybersecurity concerns, and technical challenges, which must be addressed to fully realize cryptoeconomic benefits. Practical value. The results of this study highlight strategic solutions for businesses seeking to optimize processes and reduce costs in various sectors, including finance, logistics, and real estate. Practical implementation of cryptographic tools like stablecoins and decentralized payment networks is demonstrated to accelerate transactions, reduce bureaucracy, and foster financial inclusivity. Insights from leading global case studies illustrate the tangible benefits of cryptoeconomics and its transformative impact on contemporary business practices. Conclusions underscore the necessity of balancing technological innovations with adaptive governance to address emerging risks while leveraging the advantages of decentralized systems. The findings reinforce cryptoeconomics as a critical driver in reshaping economic paradigms, fostering efficiency, and redefining the nature of transaction costs in the digital economy.