Scientific Bulletin of Poltava University of Economics and Trade. A series of “Economic Sciences”

SMALL ENTREPRENEURSHIP IN THE SOCIO-ECONOMIC SYSTEM AND ITS ESSENSE

Boris Vatchenko — Fri, 29 Aug 2025 00:00:00 +0300

The article is aimed at clarifying the essence of small business and identifying its place in the socio-economic system. The work of scientists on the topic of small business is analyzed. Theoretical approaches to understanding the category of small business are analyzed and systematized. The criteria for classifying a business entity as small business in Ukraine and foreign countries are studied. In the latter, small business is represented by individual entrepreneurs who manage small and micro-enterprises, conduct business with their own funds, bear personal responsibility for all their property, and satisfy consumer needs for goods and services in local markets. It is substantiated that, along with the economic component, the social component is also important. This is due to its features: responsibility to the state - compliance with legislation, tax payments, compliance with the norms of economic activity; mass - job creation, increasing the level of employment in the region; formation of the middle class; formation of a competitive environment; innovation; reduction of social tension. Small entrepreneurship in the socio-economic system is considered. It is substantiated that small enterprises come into contact with numerous objects of economic activity, creating stable connections between them. These interconnected elements form a single whole, interact with the environment and with each other. The functions of small business have been analyzed, systematized, and supplemented, which more fully reveal the essence of entrepreneurship, namely: general economic, economic organizational, system-forming, social, institutional, development of the competitive environment, generation of entrepreneurial potential. The author shows new trends in small business, namely: organization of work “from home”, independent decision-making on the organization of one's business and at the same time feel satisfaction from work, self-realization of the entrepreneur as a person in creating and using creative and innovative potential in the case of ensuring innovative development, growth of business education, formation of new institutions in an attempt to adapt to market conditions.

ANALYSIS OF THE DEVELOPMENT OF GREEN ENERGY IN UKRAINE THROUGH THE SYNERGY OF DEMAND-SIDE AND SUPPLY-SIDE APPROACHES WITH THE INVOLVEMENT OF ENTERPRISES

Fri, 29 Aug 2025 00:00:00 +0300

The article addresses the transformation of Ukraine’s energy system amid the full-scale war with the involvement of enterprises. The relevance of the research stems from the urgent need to respond to emerging energy security threats caused by the destruction of critical infrastructure. The aim of the study is to develop a comprehensive strategy for green energy advancement through the integration of demand-side and supply-side approaches tailored to wartime challenges. The methodology includes system analysis, comparative assessment, scenario planning, and empirical generalization. The results justify the synergy between consumer-oriented mechanisms and supply-side incentives to enhance the flexibility and adaptability of the energy system. A structured model of actions for both strategic pillars is presented, covering initiatives such as the development of autonomous energy generation, wider access to smart technologies, improvement of tariff mechanisms, and better support for renewable energy sources. The practical value of the article lies in its proposed set of adaptable solutions that can be implemented at both national and local levels under conditions of limited resources and high uncertainty. This approach lays the foundation for building a next-generation energy architecture that is resilient to external shocks and adaptable to rapid changes.

OPTIMIZATION OF UKRAINIAN BUSINESS COSTS IN THE FACE OF MODERN CHALLENGES

Fri, 29 Aug 2025 00:00:00 +0300

The article is devoted to the optimization of costs for Ukrainian businesses under conditions of full-scale war, economic instability, and transformation of consumer demand. It is determined that cost optimization is a strategic tool for ensuring financial stability, profitability, and competitiveness of businesses. Methods of cost optimization are classified into organizational, technological, and financial directions. Changes in the cost structure of enterprises across various industries are analyzed. Under war conditions, expenses for security, energy autonomy, and relocation of personnel and equipment have significantly increased. Ukrainian businesses are actively implementing digital tools such as CRM, ERP systems, and online sales, which contribute to process automation and reduction of operational costs. Flexible budgeting, including rolling forecasts and zero-based budgeting, has become a key approach to financial management amid uncertainty. Outsourcing and outstaffing have found broad application for optimizing personnel costs and maintaining flexibility. Enterprises implement cost controlling systems in real time, allowing for prompt managerial decisions based on up-to-date data. Collaborations between companies, including shared use of warehouses and transportation, help reduce infrastructure costs. Training employees to perform multiple functions and implementing lean manufacturing principles help eliminate resource and time losses. The introduction of alternative energy sources provides enterprises with resilience to power supply interruptions and reduces long-term expenses. It is established that enterprises are forced to focus on the most profitable products and optimize logistics routes using modern technologies. It is revealed that adaptation to military and economic challenges has become a driver of innovation and effective cost management in Ukrainian business. Ukrainian businesses must combine rapid adaptation with a long-term strategy to maintain competitiveness.

ECONOMIC AND ORGANIZATIONAL EFFICIENCY OF DIGITAL RECRUITMENT AT AN INDUSTRIAL ENTERPRISE

Serhii Kozurman, Yurii Nestulia — Fri, 29 Aug 2025 00:00:00 +0300

Purpose. This study substantiates the economic and organizational feasibility of large-scale digital recruitment adoption in Ukrainian industrial enterprises, where fierce competition, cyclical labour demand and geographically dispersed production sites require ultra-fast yet high-quality talent acquisition. Methodology. The research combines a definitional analysis of digital recruitment, chatbot recruiting, gamified assessment and ATS concepts; functional systematization of current HR technologies; and a comparative evaluation of their economic-organizational performance through time-to-fill, cost-per-hire, quality-of-hire and candidate experience metrics. The empirical corpus comprises a content analysis of 35 domestic and international scholarly sources, case studies of four machine-building plants and three metallurgical works, and an expert survey of 48 HR managers. Findings. Chatbots reduce the labour intensity of initial screening by 68 % and average time-to-hire by 32 %. ATS solutions integrated with ERP modules cut vacancy administration costs by 22–27 %. Gamified assessment platforms raise the candidate-to-job match coefficient to 0.81 (vs 0.63 under traditional schemes) and improve the Net Promoter Score by 18 points. The aggregate economic effect, calculated via discounted cash-flow modelling, reaches UAH 1.84 million in the first year after full recruitment digitalization. Organizational benefits include HR process standardization, decision-making transparency and a strategic re-orientation of HR departments. Conclusions. Digital recruitment generates a sustainable competitive advantage for industrial companies by simultaneously minimising expenditure, accelerating staffing and enhancing hire quality. Future research should focus on developing adaptive integration models for chatbot, ATS and gamification solutions within corporate HR ecosystems, taking industry specificity and cybersecurity constraints into account.

ALGORITHMIC GRADING AND TALENT MANAGEMENT IN THE STRATEGIC DEVELOPMENT OF ENTERPRISE PERSONNEL

Аnton Krylov, Yurii Nestulia — Fri, 29 Aug 2025 00:00:00 +0300

Purpose: to substantiate the theoretical and analytical foundations for combining algorithmic grading and talent management and to assess their synergy in the strategic development of enterprise personnel. Methodology: definitions of key concepts are clarified and a review of current scientific publications (Ukrainian and international) on the topic is conducted; a comparative and systems analysis of modern digital HR models is applied, along with generalization of practical cases of HR-tech implementation. Findings: the essence of «algorithmic grading» (digitalized evaluation and classification of positions and employees via algorithms) and «talent management» (strategic talent management) is revealed. Modern approaches to personnel management based on digital grading technologies and HR analytics are analyzed, and the role of talent management in forming an enterprise’s intellectual capital is shown. The interconnection and complementarity between algorithmic grading and talent management are established: algorithmic grading systems provide objective evaluation and transparent compensation, which enhances motivation and retention of talents, while talent management is aimed at developing and realizing the potential of these employees in line with the enterprise’s strategic goals. Examples and opportunities for implementing such approaches in Ukrainian companies under conditions of digitalization and remote work are provided. Conclusions: integrating algorithmic grading with systematic talent management is expedient and necessary for increasing HR management effectiveness. It enables more objective and transparent personnel evaluation, optimizes talent development processes, and aligns human resource management with the long-term strategy of the enterprise, ultimately strengthening the organization’s competitiveness.

BUSINESS CYCLE MODELING IN THE RENEWABLE ENERGY SECTOR OF UKRAINE: FILTERING AND FORECASTING APPROACHES

Fri, 29 Aug 2025 00:00:00 +0300

This article explores the phase dynamics of Ukraine’s renewable energy development in the context of structural transformations, regulatory shifts, and external shocks. The study applies a set of time series filtering techniques – Hodrick–Prescott, Butterworth, and Christiano-Fitzgerald filters – to decompose the dynamics of renewable electricity generation into trend and cyclical components using annual data from 2000 to 2022. The HP filter outlines long-term growth, while the BW filter reveals high-frequency fluctuations associated with short-term shocks such as financial crises, war, and the COVID-19 pandemic. The CF filter, which is particularly effective with short samples, identifies structural shifts in the share of renewables in electricity generation and shows a strong correlation (K = 0.8378) with energy efficiency indicators. The analysis confirms the presence of pronounced business cycles in the renewable energy sector and highlights the necessity of adaptive governance sensitive to phase changes. Based on the results, the authors propose a strategic framework for anti-cyclical policy support, including mechanisms like Contracts for Difference, local project stimulation, digital monitoring platforms, and integration with energy efficiency programs. Special attention is given to the resilience and decentralization potential of renewables, particularly in post-war recovery scenarios. The findings offer valuable insights for long-term planning, sustainable financing, and resilience-building in Ukraine’s energy transition.

THE ROLE OF FISCAL DIPLOMACY IN INTERNATIONAL ECONOMIC RELATIONS DURING CRISIS

Yelyzaveta Mykhailova, Alisa Ventsuryk — Sun, 28 Sep 2025 00:00:00 +0300

The purpose of this study is to analyse the economic support provided by the Baltic states to Ukraine during the full-scale war with Russia, focusing on fiscal commitments, bilateral instruments, and institutional cooperation. The research applies a comparative case study method using official data from international organizations (IMF, OECD, EU) and national policy documents. The findings indicate that Lithuania, Latvia, and Estonia have allocated record-high shares of GDP to support Ukraine, institutionalizing aid through long-term agreements. Their contributions have enhanced Ukraine’s financial resilience, recovery capacity, and integration into European frameworks. The results are relevant for policymakers seeking effective small-state strategies in wartime economic diplomacy.

ASSESSMENT OF THE PROPERTIES OF THE ECOSYSTEM OF THE RECOVERY AND ECONOMIC DEVELOPMENT OF THE POLTAVA REGION: AN APPLIED ASPECT

Fri, 29 Aug 2025 00:00:00 +0300

The purpose of the study is to investigate the properties of the ecosystem of financial recovery and economic development of the Poltava region. Research methodology. The achievement of the goal stated in the article was implemented using a complex of general scientific and special research methods, namely scientific abstraction, analysis and synthesis, functional and systemic analysis, induction and deduction, argumentation, historical-logical method, evaluation, grouping, tabular and graphical analysis, comparative analysis, system-structural method, logical generalization method. Results. The place of budgetary and investment potential in the formation of the financial potential of the Poltava region was determined; a study of the financial potential of households and enterprises as components of the financial potential of the region's development was conducted and the sources of the formation of financial potential for the recovery of the Poltava region were considered. It is argued that the budgetary and investment component of the financial potential of the region play an important role in the development of the region. It was determined that the regional budget revenues as a source of filling the budget potential of the region have a tendency to grow and are formed from tax revenues to the budget. The study of investment potential determined the negative impact of the pandemic and the economic crisis associated with the war on its formation. A significant reduction in the volume of foreign direct investment in the economy of the Poltava region was recorded. The industrial sector continues to attract the greatest interest of investors, namely the mining industry and quarry development. The financial potential of households and enterprises as an important factor in assessing the ability of regions to recover and develop demonstrates steady growth. The practical significance of the research results. The proposed theoretical and methodological principles for assessing the properties of the ecosystem will contribute to the financial recovery and economic development of the Poltava region.

METHODOLOGICAL APPROACHES TO FORECASTING ECONOMIC SECURITY: RISKS AND INTERNET TECHNOLOGIES IN DEVELOPMENT PROJECTS

Fri, 29 Aug 2025 00:00:00 +0300

The aim of this article is to analyze and substantiate the theoretical and applied aspects of methodological approaches to forecasting economic security, focusing on risk assessment and the use of internet technologies in development projects. Research Methodology. The stated objective of the article is achieved using the following research methods: system-structural analysis (to justify the functions and interactions of elements within the methodological approaches to forecasting economic security); simulation modeling (used during the analysis of risks in innovation development projects); generalized discriminant analysis (for identifying factors in the formation of methodological approaches to economic security forecasting); and logical generalization (to formulate conclusions based on the research results). Results. The article analyzes factors influencing the formation of economic development challenges under the negative impact of war and dynamic shifts in both internal and global environments. This substantiation underscores the relevance of improving methodologies for forecasting economic security in the context of risk and the application of internet technologies in innovation development projects. The study includes an analysis of existing research on economic security, identifying key risks and emphasizing the importance of internet technologies in forecasting and detecting hidden patterns to counter threats. As a result, the paper proposes the use of internet technologies and artificial intelligence in foresight (as a methodology for forecasting and modeling the future) to enhance economic security forecasting in development projects. This approach offers ways to improve forecasting methodologies and highlights the potential of integrating blockchain technology, emphasizing its strengths and importance for foresight in economic security forecasting. Practical Significance of the Research Results. Applying the proposed scientific approach in practice will enhance the adaptation of methodological approaches to economic security forecasting by leveraging the development potential of internet technologies, particularly the opportunities presented by AI and blockchain. Their synergistic integration can contribute to the development of risk and economic security forecasting technologies in innovation development projects, thus improving the reliability of forecasts.

TRANSDISCIPLINARITY IN THE STUDY OF INTERNATIONAL TOURISM AS A TOOL OF PUBLIC DIPLOMACY

Fri, 29 Aug 2025 00:00:00 +0300

The purpose of the article is related to the application of a transdisciplinary approach in the process of researching international tourism as a tool of public diplomacy. Methodology of research. The scientific tasks set in the article are solved using general scientific methods of analysis and synthesis, systematization and generalization. The personal methodology of post-nonclassical economic science, the concept of joint-separated relations are used. Findings. The sphere of international tourism as an object of transdisciplinary research reflects the activities of a holistic person. The key subjects of international tourism relations are tourists and entrepreneurs. Scientists, as subjects of research, distinguish mass and specialized international tourism, form organizational, economic and other vectors of tourism research. The transdisciplinary approach allows combining and using the results of multidisciplinary scientific research on the tourism activity of a holistic three-hypostatic personality in the training of specialists in tourism and recreation. At the same time, international tourism is a powerful tool of public diplomacy, as a system of measures by which the state communicates with the public of other countries. The implementation of national goals through public diplomacy and international tourism is especially relevant in the context of the full-scale invasion of the Russian Federation into our state and the need to mobilize the world community to counter the aggressive intentions of the aggressor. Practical value. At the same time, international tourism is a powerful tool of public diplomacy, as a system of measures by which the state communicates with the public of other countries. The implementation of national goals through public diplomacy and international tourism is especially relevant in the context of the full-scale invasion of the Russian Federation into our state and the need to mobilize the world community to counter the aggressive intentions of the aggressor.

THE CONJUNCTURE ON THE UKRAINIAN TOURISM MARKET: TRENDS AND PROSPECTS

Oleksandr Taranenko, Nina Karpenko, Serhii Andrienko, Artem Moroz, Vitaly Sobol — Fri, 29 Aug 2025 00:00:00 +0300

The purpose of the article is to study the features of the functioning of the tourism market of Ukraine in the conditions of martial law and the prospects for its development in the post-war period. Research methodology. To solve the tasks set in the article, general scientific and special research methods used: analysis and synthesis, systematization and generalization. Results. The study of the number of taxpayers in the tourism sector and tax revenues from their activities allowed us to identify positive trends in the tourism market of Ukraine in recent years. Changes in the structure of tourist demand by direction (inbound, outbound and domestic) and types of tourism in the conditions of martial law in the country were analyzed. This allowed us to identify the main factors that influenced the consumption of tourist services. The directions of development of the tourism market of Ukraine in the post-war period were outlined. Promising types of tourism were characterized. Attention was focused on the current economic, informational and animation aspects of consumer service by tourism entities. This will help to increase the efficiency of the development and sale of tourist products. The key problems of tourism development in Ukraine were outlined. Their solution requires the interaction of the public and private sectors. The practical significance of the research results. The article describes the current state and prospects for the development of the tourism market of Ukraine. The characteristics of military-historical, health and sanatorium-resort, ecotourism, cultural-cognitive, gastronomic and business tourism are provided. Their popularity in the tourism market of Ukraine is expected to grow at the current and post-war stage of tourism development, based on the preferences of domestic and foreign tourists. Recommendations are proposed for the effective development and promotion of tourism products in the tourism market of Ukraine. Modern economic, organizational, information, security and personnel limitations of the development of the tourism market of Ukraine are outlined for their solution on the basis of public-private partnership.

INFORMATION AND ANALYTICAL TOOLS FOR SUPPORTING ACTIVITY MANAGEMENT IN INDUSTRY

Victor Dudnyk — Fri, 29 Aug 2025 00:00:00 +0300

The purpose of the article is to investigate and substantiate theoretical and applied aspects of using modern information and analytical tools to enhance management effectiveness in industrial enterprises. Methodology of research. The study employs methods of logical generalization, scientific abstraction, structural analysis, and analytical modeling. The research also integrates approaches to evaluating enterprise activity, monitoring production processes, and applying digital technologies for real-time decision-making. Findings. The paper identifies key barriers to enterprise transformation, including limited financial resources, weak organizational coordination, and insufficient availability of analytical data. It proposes approaches to optimizing information support for managerial decisions, strengthening adaptability to market changes, and improving risk assessment and performance monitoring systems. Particular attention is paid to integrating digital dashboards, automated reporting tools, and advanced forecasting methods. Additionally, the article emphasizes the importance of developing analytical competencies among staff and building a sustainable human capital foundation for data-driven decision-making. These approaches enhance enterprise resilience, efficiency, and competitiveness under dynamic industrial conditions. Practical value. The proposed theoretical and applied solutions enable industrial enterprises to create favorable organizational and production conditions, improve product competitiveness and quality, and strategically position themselves in evolving markets. Implementation of these approaches supports continuous monitoring, better forecasting, and more effective management of structural challenges, ultimately contributing to sustainable growth in the industrial sector.

RESOLVING THE MAIN FINANCIAL CONTROVERSY IN THE CURRENT STATE OF THE RESOURCE BASE OF UKRAINIAN BANKS

Tetiana Gudz, Olena Hasii, Vadym Kylnyk, Mykyta Herchikov, David Jalagonia — Fri, 29 Aug 2025 00:00:00 +0300

The purpose of the study is to find a solution to the main financial contradiction through modeling the impact of factors on the profitability of banks. Methodology of research. To achieve the goal, tasks related to the theoretical formulation of logical generalizations regarding the options for resolving the financial contradiction, as well as the analysis of resources and the state of liquidity, risk and stability of the banking system of Ukraine are sequentially solved. The research methods used include general scientific and special approaches, the main ones of which are: dialectics, analysis and synthesis, induction and deduction, logic, generalization, coefficient analysis, correlation and regression analysis. Findings. Theoretical analysis of the provisions set out in the article allowed us to formulate the principles for resolving the financial contradiction, which are that, firstly, the liquidity of bank assets must be ensured at a sufficient regulatory level. Effective bank management is considered to be that which operates at the limit of the liquidity norm, without creating obstacles to profit; secondly, profitability must correspond to the planned indicators that are achieved with minimal risk; thirdly, the use of borrowed funds must ensure an increase in the profitability of bank capital. This will allow maintaining the principles of supporting the bank's financial stability. Practical value. The proposed correlation-regression model allows us to predict bank profits based on the substitution of probable values of the regulatory capital adequacy level, the Tier 1 capital adequacy ratio, the core capital adequacy ratio, the maximum credit risk ratio per counterparty, currency risk, the liquidity coverage ratio for all currencies, the liquidity coverage ratio in foreign currency, and the net stable funding ratio. The developed model is suitable for use in order to predict the increase in absolute efficiency of Ukrainian banks through the balancing of liquidity, risk and profitability in the process of finding a solution to the financial contradiction.

RESEARCH ON PAYMENT CARD PAYMENT TRENDS DURING THE WAR PERIOD

Dmytro Kretov — Fri, 29 Aug 2025 00:00:00 +0300

The purpose of the article is to study trends in transactions with payment cards issued by Ukrainian banks during a period when the country's economy is surviving in conditions of full-scale hostilities and to identify directions for the further development of payments by payment cards. Methodology of research. The goal set in the article was achieved using such research methods as analysis and synthesis, comparison, summarization and grouping, scientific abstraction, and economic and mathematical forecasting. Findings. An analysis of scientific opinion was conducted, and the conclusion was made that the obvious advantages of payment cards for all entities of monetary circulation led to the active development of the market for these payment instruments in most countries, including Ukraine. The dynamics of the number of issued and active payment cards for 2023 - 1st quarter of 2025, transactions using cards in Ukraine and abroad during this period were studied, and the main directions in which payments using this payment instrument are developing today were identified. An analysis of the volume of payment card transactions showed a 43% increase in the first quarter of 2025 compared to the first quarter of 2023, which was facilitated by the increase in financial literacy of the population, which realized the advantages of card payments and the further development of digitalization of the banking sector of Ukraine. It is noted that the main trend in the development of the payment card market in Ukraine over the period under review is the constant growth of non-cash card payments. It is explained that a significant number of Ukrainians continue to be forced to stay outside the country and therefore the volume of payment card transactions outside Ukraine is increasing. It was determined that payments with contactless and tokenized payment cards are growing particularly rapidly due to the development of digital technologies in banking. The main directions in which payments using this payment instrument are developing today have been identified. It has been concluded that with the development of digitalization of banking technologies, the volume of non-cash payments using payment cards is increasing, with the number of contactless and tokenized cards gradually increasing. Practical value. Using formulas developed by software tools that predict the number of contactless and tokenized payment cards, it is possible to calculate the volume of payment card payments for 2025 - 2026.

INSTRUMENTS OF STRATEGIC MANAGEMENT OF GENERAL SECONDARY EDUCATION INSTITUTIONS IN CONDITIONS OF TRANSFORMATIONAL DYNAMICS

Vitalii Anisimov — Fri, 29 Aug 2025 00:00:00 +0300

The purpose of the article. This article is devoted to the identification and analysis of strategic management instruments relevant to general secondary education institutions (GSEI) functioning under conditions of transformational dynamics in the Ukrainian educational system. The goal is to reveal which tools contribute most to institutional sustainability, stakeholder engagement, and effective planning in the context of decentralization, socio-political instability, and European integration trends. The author aims to fill the gap in applied studies by adapting management principles to the current Ukrainian context of school governance. Methodology of research. The study is based on a dual methodological approach combining a theoretical review of current literature on strategic planning and management in education with an empirical survey of 56 staff members from three schools in Odesa. The respondents represented various structural roles – administration, teaching, and support staff. The survey assessed perceptions of existing strategies, levels of involvement in their development, access to managerial instruments, and collaboration with external stakeholders. Findings. The results demonstrate a generally positive assessment of the institutions' current strategic plans, indicating a high degree of internal loyalty and readiness for long-term change. At the same time, the research highlights a lack of consistent stakeholder participation, particularly in planning and evaluation processes. Institutional autonomy is recognized as a valuable asset, yet challenges such as chronic underfunding, regulatory inconsistency, and staff burnout hinder full implementation of strategic goals. Respondents favored structured tools such as SWOT and PEST analyses, as well as phased annual planning with measurable checkpoints, which reflect a growing culture of managerial literacy among educational leaders. Practical value. The study provides actionable recommendations for improving the effectiveness of strategic governance in GSEI. These include strengthening inclusive decision-making, adopting SMART goals and KPI-based evaluation systems, and institutionalizing internal audits to ensure monitoring and flexibility. Practical implications extend to school leaders, policy developers, and educational communities aiming to establish resilient, transparent, and community-oriented strategic processes in conditions of uncertainty and transformation.

DETERMINING THE DIRECTIONS OF TRANSFORMATION OF THE COMPETENCE STRUCTURE BY STAGES OF THE ORGANISATION’S LIFE CYCLE

Inna Gruzina — Fri, 29 Aug 2025 00:00:00 +0300

The purpose of the article is to substantiate the content and determine the directions of transformation of the organisation's competence due to changes in the priority of management tasks at different stages of the life cycle. Methodology of research. The purpose of the article was achieved by using the following research methods: monographic and content analysis, expert assessments, hierarchy analysis, and ranking. Findings. The article suggests determining the need for competences of an organisation on the basis of identification of its position on the life cycle curve. The involvement of practitioners in the expert group on the basis of determining the level of their competence in the chosen field of research allowed substantiating the list of managerial tasks to be solved, which determine the characteristics of the organisation's activities at different stages of its life cycle. It is noted that the priority of management tasks changes depending on the current stage of the organisation's life cycle. The necessity of transformation of the organisation's competence structure is proved, due to the change in the importance of certain competences for solving critical tasks of the current stage of the organisation's functioning. The possibility of implementing various scenarios of the organisation's development is taken into account, which determines the sequence of its life cycle stages, which directly affects the list of necessary competencies to solve current management tasks, requiring an appropriate transformation of the organisational competence structure as a whole. The article proposes a strategy for further activities of an organisation, depending on the chosen scenario of its development, which involves the use of competences of various competence components (synergistic, strategic, key, functional, basic), due to their critical importance for solving urgent tasks of each stage of the life cycle. Practical value. Implementation of the proposed methodological approach to determining the directions of transformation of the organisation's competence structure will allow prolonging its life by successfully overcoming bifurcation points, preventing the stage of decline due to timely renewal of the organisation or its painless passing.

THE ROLE OF INTERNATIONAL TECHNICAL ASSISTANCE IN UKRAINE’S RECOVERY: HOW TO ACHIEVE A SUSTAINABLE IMPACT?

Ganna Duginets, Yevheniia Zhuk — Fri, 29 Aug 2025 00:00:00 +0300

The purpose of this article is to identify the role and effectiveness of international technical assistance in Ukraine's recovery during the war and in the post-war period, with a focus on identifying approaches that can ensure its long-term sustainability. Research methodology. The study uses an interdisciplinary approach that combines institutional analysis, assessment of OECD/CDR criteria, and synthesis of domestic and international practices. A comparative analysis of donor structures, types of international technical assistance, and mechanisms for its implementation is supplemented by observations based on specific examples of individual recovery projects in Ukraine. Particular attention is paid to the logic of sustainable development and institutional integration of donor resources. Results. The study examines the role of ITA in the process of military and post-war recovery in Ukraine in the context of a deep economic and social crisis caused by full-scale Russian invasion. The dynamics of international technical assistance are analyzed and key donors are identified. It answers the question of whether such assistance can provide not only short-term support but also become a factor in the country's long-term development. Practical significance of the study results. The practical conclusions of the study contain a number of recommendations for strengthening institutional capacity and improving project effectiveness: creating a single digital register and coordination center for ITAs; introducing results-oriented project logic with project exit; integration of projects into national development plans; adoption of a legal framework that ensures transparency and compliance with international standards. These conclusions are particularly relevant given the expected reduction in foreign aid (e.g., from USAID) and the need for Ukraine to develop more autonomous, sustainable, and accountable recovery mechanisms. The findings can also serve as a basis for developing future frameworks for international technical assistance in fragile and conflict-affected states.

FACTORS OF SUCCESSFUL MANAGEMENT OF INNOVATIVE PROJECTS IN HOTEL MANAGEMENT

Svitlana Dudnyk, Anna Kaplina, Tetyana Kaplina — Fri, 29 Aug 2025 00:00:00 +0300

The purpose of the study is to identify and analyze the key factors influencing the successful management of innovative projects in hotel management, using the example of global and Ukrainian chain hotels, with the aim of forming recommendations for improving the effectiveness of innovation implementation in the hotel industry. Research methodology. To achieve the objective, a set of theoretical and empirical methods was used to comprehensively characterize the factors of successful management of innovative projects in the field of hotel management. Analysis and synthesis were used to process scientific sources related to the theory of innovation management, hotel marketing, and project management. Systematization and classification made it possible to identify the main groups of factors that influence the success of innovative projects. Comparative analysis was used to compare approaches to the implementation of innovations in international and Ukrainian hotel chains. Case studies were used for an in-depth analysis of the practices of implementing innovative projects in specific hotel chains. Results. The study showed that innovative projects are one of the leading tools for increasing the competitiveness, adaptability, and overall efficiency of hotel businesses in a dynamic market and digital transformation. They contribute to the modernization of service processes, improvement of customer service quality, optimization of internal business processes, and implementation of new technological solutions. In the course of the study, a set of key factors determining the success of innovative project management in the hotel industry was identified and systematized. Among them, the following deserve special attention: a holistic strategic approach to project planning and implementation, clear formulation of goals, objectives, and implementation stages; thorough assessment and minimization of risks; technological and digital readiness of the enterprise; an effective system for motivating and attracting highly qualified personnel; ensuring stable financial support for innovative initiatives; and creating a favorable organizational environment and internal culture of innovation that stimulates creativity, openness to change, and continuous improvement. Practical significance of the research results. Practical application of the proposed theoretical and applied approaches and results to improve the effectiveness of innovation management in hotel businesses, ensure competitiveness, and meet the needs of modern consumers.

IT TOOLS IN THE MANAGEMENT OF GREEN HYDROGEN PRODUCTION

Tetiana Kuklinova, Olena Chepurna, Ievgen Melnyk — Sun, 28 Sep 2025 00:00:00 +0300

The goal of the article is to study modern IT tools to improve the efficiency of green hydrogen production management in the context of sustainable development and energy transition. Research methodology. The goal was achieved using the following research methods: analysis, synthesis, comparison, generalization, formalization. Results. The results show that the implementation of IT solutions enables the optimization of operational costs, enhances safety, automates monitoring of performance indicators, and supports flexible adaptation to demand fluctuations. The necessity of developing digital ecosystems for hydrogen production is substantiated as a prerequisite for accelerating innovation and ensuring cross-sectoral data integration. The study analyzes key green hydrogen projects in Ukraine and global flagship initiatives, highlighting best practices and strategic gaps. Despite significant growth in the sector, the production of green hydrogen continues to face systemic challenges, including the intermittency of renewable energy sources, high capital costs for electrolysis infrastructure, and the need for effective resource management. The research justifies the implementation of IT tools in managing green hydrogen production, emphasizing the need to develop and apply intelligent systems to optimize processes across the value chain – from electrolysis and energy storage to logistics and distribution. Additionally, the paper stresses the importance of aligning industrial processes with European sustainability standards and facilitating the integration of renewable energy sources into hydrogen systems. The green hydrogen sector is currently in a dynamic phase of rapid expansion, characterized by large-scale global investments, ambitious national strategies, and continuous technological innovation. The practical significance of the research results lies in substantiating strategic approaches to the digital transformation of hydrogen infrastructure management based on modern IT solutions.

MODELS OF EDUCATIONAL MANAGEMENT IN THE EUROPEAN UNION: IMPLEMENTATION OPPORTUNITIES FOR UKRAINE

Kateryna Nesterova — Fri, 29 Aug 2025 00:00:00 +0300

The purpose of the article. The article investigates the leading models of educational management functioning in the European Union (EU) and assesses the possibilities of their implementation within the governance system of general secondary education institutions in Ukraine. The urgency of this task is underscored by Ukraine’s strategic orientation toward European integration and the need to rebuild and modernize the national education system in the post-war period. Methodology of research. The study is based on comparative and contextual analysis of educational governance models in Finland, Germany, Poland, and Spain. The research methodology includes the review and synthesis of academic literature, policy frameworks, and practical case studies. Emphasis is placed on identifying institutional mechanisms, funding models, levels of school autonomy, digital governance tools and practices of stakeholder engagement at the local and regional levels. Findings. The research reveals that EU countries with resilient and effective education systems share several common governance characteristics: decentralization of decision-making authority, strong school-level autonomy, use of integrated digital platforms for monitoring and evaluation, and active involvement of stakeholders such as parents, communities, and local authorities. The analysis demonstrates that these features contribute not only to improved educational outcomes but also to system-level adaptability in the face of crises. For Ukraine, successful implementation of EU-based models requires a comprehensive reform strategy. This includes alignment of national regulations with European standards, development of digital infrastructure for educational management, targeted training and certification of school leaders, and the formation of academic and professional communities at the regional level. Practical value. The practical significance of the research lies in its policy-oriented recommendations aimed at strengthening Ukraine’s educational governance capacity. In the context of post-war recovery and decentralization, the integration of European best practices can serve as a catalyst for long-term, sustainable transformation in Ukraine’s education sector, fully aligned with the values and standards of the European Education Area.

MANAGEMENT OF RESOURCE PROVISION IN THE CONTEXT OF THE GENERAL MANAGEMENT SYSTEM OF AN EDUCATIONAL INSTITUTION

Artem Tsimbaluk — Fri, 29 Aug 2025 00:00:00 +0300

The purpose of the article is to analyse actual aspects of resource provision management in the context of the general management system of the educational institution. Methodology of research. The achievement of the purpose set in the article is carried out with the help of the following research methods: logical generalization and scientific abstraction, structural analysis, analytical method. Findings. The analysis of scientific works shows that there is no unified methodology for the formation of mechanisms for resource provision of the educational process, which determines the theoretical and practical value of the study. Ukrainian scholars (A. Chorna, O. Kremin, V. Almeka, etc.) have studied aspects of resource provision. In general, the concept of “resource provision” has several interpretations. Practical value. The purpose of the article is to deepen and analyze the theoretical and methodological aspects of interpreting the definition of “resource provision” of the educational process as a concept of education economics, as well as to study the management structure and essence of resource potential, classify the resources of the industry. Emphasis is placed on the need for rational use of resource potential when implementing a competency-based approach to education, creating a separate effective subsystem for managing resource provision within the overall management system of an educational institution. Reforming education, creating a competitive environment and forming a market for educational services raises the issue of effective management of resource support for the educational process, which is an effective means of implementing a competency-based approach to teaching the New Ukrainian School. The problem of insufficiently updated material base of institutions is intended to be compensated for by resource centers created by territorial communities - interschool and inclusive educational institutions.

COMMUNICATIVE MANAGEMENT BASED ON LEADERSHIP AS A COMPONENT OF PERSONNEL MANAGEMENT SYSTEM

Olena Shapoval — Fri, 29 Aug 2025 00:00:00 +0300

The purpose of the article is to study and analyze the components of communicative management on the basis of leadership as a component of the personnel management system. Research methodology. The goal set in the article was achieved using system analysis and other general scientific methods: synthesis, systematization, abstraction. Results. The communication process and factors influencing it are analyzed. The importance of leadership qualities in managers and the need to use them in the course of professional activity are determined. The main leadership competencies are considered and characterized in detail. A high level of managerial work in modern realities is achieved precisely through the development of leadership qualities of managers of all levels who are able to organize communication processes in a proper manner. An important component of leadership in communications as part of the HR management system is the choice of an appropriate leadership style that will meet the current circumstances of the organization, ensure clear implementation of the set goals and organization of effective teamwork. In other words, it is necessary to be able to use a separate leadership style (authoritarian, democratic, liberal) or combine them depending on the specific situation in the organization and external circumstances. In the context of martial law, building a communication process based on leadership makes it possible to create and maintain long-term relationships with partners and customers, ensure the stability of the organization's staff, and minimize staff turnover, which in turn increases the competitiveness of the organization as a whole and the effectiveness of its activities in particular. Practical value. In today's environment, the communication competence of a managerial leader allows making effective management decisions, promotes team cohesion and teamwork, increases employee motivation, helps implement HR policies, accelerates the processes of creating productive communications based on common values, and maintains the overall competitiveness of the organization.

FEATURES OF INTERNATIONAL MARKETING AND ENSURING THE COMPETITIVENESS OF SMARTPHONE MANUFACTURERS IN THE GLOBAL MARKET

Viacheslav Makedon — Fri, 29 Aug 2025 00:00:00 +0300

Purpose. The purpose of the article is to investigate the role of international marketing in ensuring the competitiveness of leading smartphone manufacturers in the global market. The article aims to identify the key marketing strategies employed by top smartphone-producing companies to strengthen their positions in a highly competitive environment, as well as to assess the impact of technological innovations. Research methodology. The study is based on the analysis of statistical data from leading analytical agencies (Statista, IDC, Counterpoint Research) covering the period from 2007 to 2024, including global smartphone shipment volumes, market shares of manufacturers, and demand structure by price segments. Methods of comparative analysis were used to evaluate company marketing strategies, while trend analysis was applied to identify market dynamics and key technological trends. Additionally, qualitative analysis was conducted to assess the influence of regional specifics and digital ecosystems on competitiveness. Results. In 2024, the global smartphone market reached 1.39 billion units shipped, with smartphone penetration rising to 69% of the world’s population. Leading companies (Apple – 27.95%, Samsung – 21.2%, Xiaomi – 12.4%, OPPO – 8.3%, Vivo – 7.7%) controlled 77.64% of the market. The share of the budget segment decreased from 52% in 2019 to 32% in 2023, while the mid-range segment (USD 120–400) exceeded 50%. Apple strengthened its position through premium branding, Samsung through a wide product range, and Xiaomi, OPPO, and Vivo through aggressive pricing and localization strategies. The integration of AI, AR/VR, and biometric technologies is becoming a key factor in competitiveness. Practical significance of the research results. The findings provide valuable recommendations for smartphone manufacturers regarding the improvement of marketing strategies, adaptation to regional markets, and the integration of innovations. The conclusions emphasize the importance of combining technological progress with flexible marketing to secure competitive advantages.

HR MARKETING AND ARTIFICIAL INTELLIGENCE: TRANSFORMING PERSONNEL MANAGEMENT IN A WARFARE ENVIRONMENT

Serhiy Palamarchuk, Oleksiy Huyva, Volodymyr Mishchenko — Fri, 29 Aug 2025 00:00:00 +0300

The purpose of the article is to explore the transformation of human resource management under the influence of HR marketing and artificial intelligence, particularly in the context of full-scale war in Ukraine. The study emphasizes the strategic importance of employer branding, digital communication tools, and the integration of AI technologies in recruitment, performance management, and employee engagement. Research methodology. The achievement of the goal stated in the article was implemented using the following research methods: logical generalization, scientific abstraction and structural analysis, analytical approach, and methods of economic and mathematical modeling. Results. The authors highlight the dual role of HR marketing – both external and internal – in building organizational loyalty, trust, and adaptability. Special attention is given to the wartime challenges that require companies to ensure physical safety, psychological resilience, and flexible work conditions for employees. The article analyzes real-life practices and strategic approaches used by Ukrainian companies to strengthen their HR brands, implement predictive analytics, and maintain team motivation. It also outlines the increasing role of transparency, social responsibility, and digitalization in shaping employer reputation. Practical significance of the research results. The results of the study provide HR professionals and business leaders with practical tools for enhancing employer branding and adapting HR strategies in times of crisis. The proposed approaches can be used to develop effective communication policies, implement AI-driven recruitment and performance systems, and foster a resilient organizational culture. The findings are especially valuable for Ukrainian companies operating under wartime conditions, offering insights into balancing technological innovation with employee well-being and safety. The research also serves as a guide for creating flexible and adaptive HR structures that meet modern labor market demands and ensure staff retention under uncertainty. The findings have both theoretical and practical significance, offering a framework for building sustainable HR systems during crises. The article is relevant for HR professionals, managers, marketers, and researchers involved in organizational development and digital transformation.

DIGITALIZATION OF THE LABOR MARKET AND TALENT MARKETING: UKRAINE’S PROSPECTS IN THE GLOBAL ENTERTAINMENT INDUSTRY

Fri, 29 Aug 2025 00:00:00 +0300

The purpose of the study is to analyze the digitalization processes of Ukraine’s labor market and to explore the prospects of talent marketing within the global entertainment industry. Research methodology. The research methodology involves a comprehensive set of general scientific and specific methods, including comparative analysis, statistical analysis, system and functional approaches, indicator normalization techniques, and integral evaluation methods. The study draws on official statistical data, international reports, and analytical modeling to assess labor market dynamics and talent mobility. Results. The article substantiates that digitalization facilitates the emergence of new professions in the entertainment sector and boosts the demand for specialists with digital competencies. The study highlights the acceleration of the gig economy and platform-based employment, particularly among Ukrainian professionals. An integral index of labor market development in Ukraine was calculated, reflecting significant structural disparities and the need for proactive governmental intervention. Special attention is paid to the role of talent marketing mechanisms – such as personal branding, participation in freelance platforms, international collaborations, and state-backed initiatives – as essential tools for integrating Ukrainian specialists into the global creative and digital labor landscape. The research also examines how digital labor markets are influenced by geopolitical factors, labor migration, technological innovation, and the rise of remote employment models. Practical significance of the research results. The proposed methodological and strategic approaches to assessing and promoting Ukrainian talents can be effectively used to improve national employment policy and support the development of the creative economy. Additionally, these findings may serve as a foundation for building a resilient, internationally competitive workforce capable of adapting to the challenges of digital globalization.

CANADA'S SUPPORT FOR UKRAINE IN ITS FIGHT AGAINST RUSSIAN AGGRESSION IN 2014-2025

Maryna Bondarets — Fri, 29 Aug 2025 00:00:00 +0300

The article is devoted to the disclosure of Canada's practical assistance to Ukraine in the Russian-Ukrainian war. The purpose of the study: to analyze the main aspects of military, political and humanitarian assistance of Canada to Ukraine in 2014-2025. Within the framework of the set goal, the following tasks were identified: to assess the current state of development of defense production in Canada and the newest vector of its development, to establish the goals of providing Canadian assistance to Ukraine, to determine the main areas of support for Canada in the conditions of the Russian-Ukrainian war, to reveal the prospects for further cooperation between Canada and Ukraine in the military sphere. Methodology of research. The main research methods used when writing the article involve the use of general scientific methods based on systemic and interdisciplinary approaches. In the process of research, such general methods of scientific knowledge as scientific abstraction, analysis and synthesis, generalization, forecasting, specification and comparison were also used. Findings. As a result, it was found that Canada's support for Ukraine in 2014-2025. was carried out in the following areas: military aid, political support, humanitarian aid, financial support, sanctions pressure, support for Ukrainian refugees. The main attention was focused on military support and analysis of the main types of weapons and equipment that Canada has supplied to Ukraine recently. A new vector of development of the Canadian defense industry in the context of the trade war with the United States was revealed, which involves cooperation with European defense companies in the production of modern weapons. Possible areas of cooperation between Ukraine and Canada in the production of equipment according to the Danish version were analyzed, in particular for the joint production of drones. Practical value. The practical significance of the study lies in the fact that the disclosure of strategies for consistent support by Canada for Ukraine in the Russian-Ukrainian war from the beginning of 2014 to the present day can serve as an example for both some European countries and the United States, which do not differ in consistency either in political support or in the volume and nomenclature of supplied weapons.

DYNAMICS AND INSTITUTIONAL PARAMETERS OF INTERNATIONAL SCIENTIFIC AND TECHNOLOGICAL COOPERATION OF UKRAINE

Mykola Povoroznyk — Fri, 29 Aug 2025 00:00:00 +0300

The purpose. The article diagnoses the gap between input participation metrics and measurable economic outcomes in Ukraine’s international science–technology integration, and conceptually outlines principles for future operationalisation; it does not develop a complete model or indicator system. Methodology of research. The study applies logical generalisation, structural – comparative and indicator analysis of official statistics and EU programme data, complemented by bibliometric evidence on publication activity and international co-authorship. Findings. Findings indicate an institutional deepening of integration into the European research area, a shift towards a project–oriented funding regime, and a compensatory role of international research infrastructures that sustain scientific continuity amid wartime destruction. Yet persistent technological import dependence, asymmetric technology–transfer flows, shrinking research personnel, fragmented commercialisation channels, heightened donor reliance and weak feedback loops between programmes and firms limit the transformative economic payoff. The paper therefore formulates core design principles for a future, outcome linked measurement architecture: coherence across levels (project-organisation-sector-economy), transparent mapping of funding streams to knowledge outputs, patents and marketable technologies, explicit modelling of time lags, incorporation of resilience metrics capturing infrastructure losses, researcher mobility and diversification of funding, and separation of short–term stabilisation effects from long–term productivity and export gains. Practical value. These conclusions provide a policy–relevant basis for recalibrating STI instruments, prioritising niches with scalable returns within Horizon Europe and allied schemes, and configuring a robust monitoring system for war and recovery phases. It also stresses the necessity of harmonising national statistical definitions with EU monitoring templates to ensure comparability, reproducibility and continuity of evidence across funding cycles and strict audits, too.

ANTI-CRISIS MANAGEMENT AS A DETERMINANT OF THE DEVELOPMENT OF THE ORGANIZATIONAL AND ECONOMIC POTENTIAL OF AGRIBUSINESS ENTERPRISES BASED ON THE USE OF BLOCKCHAIN TECHNOLOGIES

Viktoriia Nekhai, Natalia Trusova, Natalia Kukina, Borys Bezzubko — Fri, 29 Aug 2025 00:00:00 +0300

The article considers crisis management as a fundamental factor in the development of organizational and economic potential of agribusiness enterprises through the use of blockchain technologies. The purpose of the study is to determine how the integration of blockchain into the practice of crisis management can increase the stability, competitiveness and attractiveness of enterprises in the agricultural sector. Methodologically, research is based on a theoretical and analytical approach, including a review of the latest design initiatives in Ukraine and at the international level, analysis of digital platforms and projects and synthesis of the best practices of digital risk management and supply chain tracking. The results show that blockchain not only provides transparency, decentralization and safe management, but also facilitates more effective risk identification, accelerates decisionmaking, reduces transaction costs and strengthens the confidence of stakeholders, which is especially important for global markets. Particular emphasis is placed on the Ukrainian context, where experimental projects with decentralized technologies show their ability to optimize logistics, maintain food safety and create innovative financial instruments through asset tokenization. The practical importance of the study is that the proposed conclusions can be applied by agribusiness enterprises to improve crisis response strategies, investors to evaluate agricultural companies and policy developers to develop effective regulatory and institutional framework that contribute to digital transformation in agribusiness. In general, the study emphasizes that blockchain should be considered not only as technological innovations, but as a strategic component of crisis management, which promotes long-term growth, stability and sustainable development in the digital economy. Promising are studies on the introduction of blockchain at enterprises of various sectors of the Ukrainian economy to improve anti-crisis management and develop the organizational and economic potential of enterprises.

RESILIENT WINE DISTRIBUTION MODELS: STRATEGIC ADAPTATION TO MARKET TURBULENCE AND LESSONS OF SECURITY-ORIENTED MANAGEMENT FOR UKRAINIAN WINEMAKERS

Fri, 29 Aug 2025 00:00:00 +0300

The purpose of this article is to substantiate strategic approaches to the development of resilient wine distribution models in Ukraine under conditions of market turbulence and systemic uncertainty. It aims to identify effective mechanisms for adapting distribution systems to the challenges of wartime logistics, fragmented consumer demand, and infrastructural constraints. Special attention is given to integrating security-oriented management principles and international best practices into the Ukrainian context, with a focus on enhancing the competitiveness and sustainability of domestic winemakers. The authors analyze current challenges faced by domestic wine producers, including fragmented sales channels, unstable consumer demand, and limited infrastructure resources in various regions. The core of the study is the search for an effective distribution model that integrates international experience with Ukrainian realities, taking into account legal, economic, and psychological aspects of consumer and distributor behavior. The research methodology is based on systems analysis, comparative modeling, and SWOT diagnostics of key elements in the distribution chain. Elements of Spiral Dynamics are applied to assess the motivational profiles of market participants, revealing deep decision-making drivers in logistics and marketing. The study also employs expert surveys, content analysis of regulatory documents, and statistical data processing. The results demonstrate that adapting flexible, multichannel distribution models with consideration of local specifics enhances sales efficiency, reduces transactional costs, and strengthens the competitive position of Ukrainian winemakers. Specific recommendations are proposed for integrating digital platforms, developing partnership networks, and implementing motivational mechanisms for distributors. The practical significance of the findings lies in their applicability for strategic planning in the agricultural sector, development of educational programs for logistics and marketing professionals, and formulation of state policies to support small and mediumsized wine producers. The proposed model may serve as a foundation for further research in agri-food distribution under crisis conditions.